新的高级受众整合提供了互操作性，有助于品牌接触受众。
NEW YORK – August 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, and cross-platform ad performance via Nielsen ONE.
The companies are also planning to integrate Nielsen’s insights to Open Media Studio (OMS)–an end-to-end media delivery platform within WPP Open, WPP’s intelligent marketing system—enabling seamless integration of Nielsen’s advanced audiences across the full media workflow.
"WPP传媒公司研究与投资分析执行总监尼古拉斯-格兰德（Nicolas Grand）表示："在WPP传媒公司，我们的首要任务是为客户提供推动可衡量增长所需的情报和工具。"尼尔森在高级测量领域的持续创新，尤其是将大数据与值得信赖的专家小组洞察力相结合，使其成为这项任务中的重要合作伙伴。通过将尼尔森的高级受众整合到 WPP Open 中，我们正在建立一个更加无缝、可互操作的策划和测量生态系统，使广告主能够优化业绩并加速增长。
"尼尔森广告主和广告代理公司负责人马特-德维特（Matt Devitt）表示："我们很高兴能继续与WPP传媒合作，为品牌提供最实用的洞察力，包括策划、购买和测量，以便品牌对其广告投资做出最明智的决策。"与WPP Media这样的行业领先企业合作，有助于我们共同推动受众测量和技术的未来发展，从而切实帮助广告主与受众建立联系。
这些新功能将有助于推动互操作性，并为广告客户提供更多可操作的见解，为他们的广告活动规划和衡量提供依据。
尼尔森与业界合作，为媒体购买和销售带来了更强的互操作性和简便性，而这一宣布正是基于尼尔森的这一发展势头。尼尔森的解决方案以尼尔森的ID系统以及来自行业领先面板的个人级数据为基础，并以行业最大的大数据足迹和最广泛的数字、流媒体和CTV覆盖范围为后盾。
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
关于 WPP 媒体
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
