首创基于 ID 的高级受众集成
NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the world’s leading brands and agencies. Nielsen will sync the Acxiom Real ID™ into the Nielsen ID system so that agencies and marketers can seamlessly leverage their Real ID audiences in Nielsen ONE for cross-platform and data-driven linear media.
安客诚 Real ID 与尼尔森的整合是业内首创。IPG 营销人员和代理商现在可以在受众层面大规模、精确地识别、接触、衡量和优化最重要的受众的信息和媒体体验。
"随着媒体营销行业的不断成熟，现代营销人员需要有能力在所有平台和渠道上针对真人流畅地执行和衡量他们的营销投资。长期以来，营销人员被迫接受有缺陷的衡量标准--与增量销售或品牌效应无关的点击、模仿参与的机器人，以及无法有效重复或大规模行动的逐个合作伙伴衡量标准。安客诚首席产品与技术创新官Keith Camoosa表示："有了Nielsen ONE 和安客诚Real ID，现代营销人员现在可以采用数据驱动的方法，针对真人而非代理人来识别、规划、衡量和优化媒体与信息传播。
与Nielsen ONE 整合进一步使安客诚的客户能够安全地将其第一方数据资产大规模应用于媒体的品牌、收购和忠诚度营销，同时继续使用其首选的数据连接方法和技术。
“Modern marketers are focused on increasing mental availability of their brands, and that starts with reaching the right audience. We’re excited to bring this new integration to life with Acxiom so advertisers can more effectively plan and measure what audiences their campaigns reach,” said Matt Devitt, Head of Advertisers and Agencies at Nielsen. “As we continue to innovate our holistic Advanced Audience offerings for the marketplace, identity integrations with ecosystem partners like Acxiom are critical for bringing marketers the capabilities they need to deliver on their growth targets.”
尼尔森在创新和与业界合作方面势头强劲，为媒体购买和销售带来了更强的互操作性和简便性，而这一声明正是在此基础上发布的。尼尔森的解决方案以尼尔森的ID系统以及来自行业领先面板的个人级数据为基础，并以行业最大的大数据足迹和最广泛的数字、流媒体和CTV覆盖范围为后盾。
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
关于安客诚
Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn 和 discover more at Acxiom.com.
新闻联系人
萨拉-穆拉托雷
sarah.muratore@nielsen.com
