• Top insurance advertisers
• Biggest growth categories
• Sector ad spend up 4.7% YoY
Sydney – October 13, 2025 – Australia’s insurance sector is showing renewed strength and confidence, with total advertising spend across insurance brands increasing 4.7% year-on-year, according to new data from Nielsen Ad Intel.
从 2024 年 9 月到 2025 年 8 月，保险公司共花费了 4.637 亿美元，高于前 12 个月的 4.431 亿美元。这些数字凸显了老牌企业和新兴品牌之间的激烈竞争，因为在拥挤的市场中，企业需要投入大量资金来维持知名度、建立信任和赢得长期客户关系。
顶级保险广告商
领先的是Youi，其次是Allianz Australia Insurance、Budget Direct、AAMI Insurance和HCF Australia。前十二名依次是 Medibank Private、Bupa Australia、Greenstone Financial Services、Compare the Market、Australian Health Management、NRMA Insurance 和 GIO Insurance。
增长最快的类别
然而，澳大利亚保险广告的增长并不均衡。由于各品牌竞相吸引消费者的注意力，一些类别的广告出现了突出的增长。
宠物保险领跑，广告支出同比猛增 189.5%，其次是机动车辆保险广告，同比猛增 40.4%，然后是房屋和财物保险，同比增长 32.3%。同时，人寿保险支出增长了 5.2%。
Rose Lopreiato, Nielsen Ad Intel’s Australia Commercial Lead, said: “These results highlight just how fiercely competitive the insurance landscape has become, with brands investing heavily to maintain visibility, connection, and trust in a market defined by choice and change.
Advertising isn’t just about market share – it’s about demonstrating reliability and building long-term customer relationships. That’s why having access to Nielsen Ad Intel data is so critical. It allows advertisers to see where their competitors are spending, identify emerging opportunities, and make smarter, faster decisions to stay ahead in an increasingly crowded marketplace.”
关于尼尔森Ad Intel
Ad Intel 提供当今最全面的跨平台广告情报。通过直观的软件，可以审查和比较跨媒体、公司、类别或品牌的广告活动以及历史数据。
请注意： 尼尔森按公布的费率卡价值监测主要媒体的广告总支出。虽然某些媒体所有者会提供折扣，但费率并不公开。另请注意，类别和品牌/产品分组数字由尼尔森自行决定分组。
了解更多信息，请访问 www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
媒体联系方式
丹-查普曼
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462
