Auckland, March 11, 2025 – 尼尔森 Ad Intel, New Zealand’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the top advertisers, highest-investing industries, and key market shifts over the past year.
零售、食品和电信仍占主导地位，而制药和保险则因品牌适应了不断变化的消费行为和行业趋势而大幅增长。
2024 年新西兰 20 大广告商
1.Foodstuffs, 2. Harvey Norman, 3. Woolworths, 4. Chemist Warehouse, 5. KFC, 6. ANZ Bank, 7. One NZ, 8. Spark NZ, 9. IAG, 10.麦当劳、11.新西兰乐透，12.The Warehouse、13.Reckitt Benckiser、14.联合利华澳大利亚公司、15.Uber、16.Bunnings、17.Brand Developers、18.Mitre 10、19.Farmers, 20.新西兰银行
Monique Perry, Nielsen Pacific MD said: “The Ad Intel spend data for 2024 tells a clear story – businesses aren’t just maintaining their advertising spend, they’re increasing it! Advertising remains the most effective way to forge strong connections between brands and consumers. Nielsen’s insights have become indispensable for advertisers and agencies looking to stay ahead of the curve”.
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, added: “Retail remains the leader in ad spend, but we’re seeing pharmaceuticals and insurance brands making major strides. With an increasingly dynamic market, these insights are crucial for advertisers refining their strategies and allocating budgets effectively. Nielsen Ad Intel continues to set the industry standard for tracking advertising trends, delivering the clearest and most actionable insights into New Zealand’s evolving media landscape.”
2024 年投资额最高的广告类别
尽管面临经济压力，新西兰各行业的广告商仍拨出了大量预算。其中的佼佼者是
1. Fast food, restaurants & cafes – $293 million, 2. Supermarkets – $194 million, 3. Banks – $180 million, 4. Department stores – $153 million, and 5. Homes & properties – $138 million.
同比增长最高的 5 个类别
从 2023 年到 2024 年，广告投资在多个行业都出现了大幅增长，其中医药和保险行业增长最快：
1. Chemists (+39%), 2. Fire & general insurance (+35%), 3. Supermarkets (+21%), 4. Cell & mobile phones (+18%), and 5. Fast food, restaurants & cafes (+13%).
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
关于尼尔森Ad Intel
Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.
注：尼尔森按公布的费率卡价值监测主要媒体的广告总支出。虽然某些媒体所有者会提供折扣，但费率并不公开。另请注意，类别和品牌/产品分组数字由尼尔森自行决定分组。
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丹-查普曼
dan.chapman@nielsen.com
+61 4040884
