Netflix 观看人数比 5 月份增长 13.5%，占流媒体月增长量的 42
受新一季《美国爱情岛》推动，孔雀节目收视率增长 13.4
由于暑假放假，儿童和青少年的电视使用率上升了 27
NEW YORK - July 15, 2025 – In Nielsen’s 50th monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption, streaming viewership surged again in June to represent 46.0% of television usage. Time spent streaming was up 5.4% over last month, which was primarily driven by both a standout month for Netflix, and a seasonal influx in viewing from school-aged audiences.
Netflix recorded the largest monthly uptick among streaming platforms in June, posting a 13.5% viewing increase over May and adding 0.8 share points to command 8.3% of TV. In fact, Netflix’s performance was so strong, it accounted for 42% of streaming’s total monthly gain. The considerable upswing for Netflix was powered by a slate of highly successful content, including its original series Ginny & Georgia, which was the most-streamed title of the month with 8.7 billion viewing minutes. The “Netflix Effect” was also in full view with the immediate popularity of acquired series Animal Kingdom 和 Blindspot, which earned the second and third most-streamed titles in June and combined for 11.4 billion viewing minutes (5.71B and 5.69B, respectively). Finally, Netflix rounded out the month with the release of the third season of 鱿鱼游戏, which generated nearly a billion viewing minutes—per day—across the series in the final three days of the June interval.
Peacock was a close second to Netflix from a monthly increase perspective, notching a 13.4% usage uptick. Peacock’s increase was driven by the new season of its original series Love Island USA, which garnered 4.4 billion viewing minutes and was the fourth most-streamed title of the month. Peacock ultimately gained a tenth of a share point to finish with 1.5% of TV in June, up 0.3 points compared to June 2024.
儿童和青少年是流媒体份额变化的另一个主要推动力，也是电视总使用量总体增长的主要推动力，电视总使用量比 5 月份增长了 3%。由于有更多时间守在电视机前，6-17 岁青少年的总使用率比上个月增长了 27%，流媒体占他们 6 月份电视总使用时间的三分之二（66%）。无独有偶，Netflix 和 Peacock 在 6-17 岁年龄组中的月度增长幅度最大，与 5 月份相比，这两家公司的收视率分别增长了 32% 和 37%。
在这一学龄人口群体中，值得注意的还有他们对 "其他 "类别的贡献。虽然 "其他 "的来源多种多样，但主要来自电子游戏机和机顶盒的使用。与 5 月份相比，"其他 "类别总体增长了 14%，但在 6-17 岁的人群中，增幅更为显著，达到 41%。
Though broadcast and cable each exhibited declines in overall viewing in June, there were a few bright spots. For broadcast, the NBA Finals on ABC represented the top seven telecasts of the month and helped lift broadcast sports viewership by 17% compared to May. In addition to the seven finals games, ABC took each of the top 12 telecasts in June, including the NBA Trophy Presentation and ABC World News Tonight. Cable also benefited from NBA viewership, as the NBA Conference Finals on ESPN and TNT ranked as the top two cable telecasts. A busy news cycle also drove cable news viewing up 12% versus May, and feature film viewing also trended upward. Cable also benefitted from special programming, including the Army 250 Parade on FOX News Channel which ranked fifth among cable programs with 2.8 million viewers, and Goodnight and Good Luck on CNN, which was seventh among cable programs in June with 2.4 million viewers.
然而，传统电视收视在夏季的低迷在本月十分明显，广播和有线电视的收视份额从 5 月份的 44.2% 下降到 6 月份的 41.9%。总体而言，广播收视率下降了 5%，占电视总收视率的 18.5%，这是该类别收视率首次跌破 20.0%。有线电视收视率与 5 月份持平，但由于整体电视使用率的大幅增长，该类别收视份额仍下降了 0.7 个百分点，6 月份的收视份额为 23.4%。
2025 年 6 月的区间包括 2025 年 5 月 26 日至 2025 年 6 月 29 日。尼尔森的报告遵循广播日历，测量周为周一至周日。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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