Warsaw, Poland – April 28, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscape report, covering viewership (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets.
The first month of spring brought a decline in time spent watching video content. Compared to February, time spent consuming streaming content (ATV – Average Time Viewing) fell 3.2% in March to 59 minutes per day, while time spent with traditional content sources (cable, satellite, terrestrial) fell 3.8% to two hours and forty minutes.
三月份的领奖台位置保持不变。华纳兄弟探索频道以 18.8% 的收视率巩固了其领先地位，拉大了与其他广播公司的差距。收视率前十名的构成也保持不变。不过，Netflix 的排名下降了一位，低于 SPI，位居第八。
As in February, traditional TV remains the preferred home screen for watching video content. Compared to the previous month, there was a one percentage point decline in the share of the big screen in favor of other devices in the viewing of Google, Netflix, and Canal+. The TV screen represents the following share of viewership for these three players respectively: 28% (Google), 83% (Netflix) and 97% (Canal+).
Lucyna Koba, Market Leader, Nielsen Poland, said: “Our report, as every month, shows the situation in the media industry, enabling us to better understand viewers’ preferences and help our clients to better understand audience engagement and how they consume content. Information on audience declines – characteristic of the spring-summer period – can be a signal to look for new formats (for broadcasters and publishers) or strategies (for advertisers and agencies) to engage audiences during this time. On the other hand, the continued dominance of TV shows that traditional media still holds a strong position in Poland.”
关于 All Screens Video Landscape 的几句话
制作《全屏幕视频格局报告》的目的是为媒体行业提供尼尔森监测的所有屏幕（电视、个人电脑/笔记本电脑、智能手机、平板电脑）上收视率排名前 10 位的视频内容发行商的月度分析。
关于 "全屏幕视频景观 "方法的信息
数据来自尼尔森遥测小组的单一来源，该小组由 3,500 个家庭和近 9,700 名小组成员组成。数据汇编基于每月 AMR（平均分钟收视率）观众份额数据。数据显示的是当月总收视率最高的 10 个发行集团的 4+ 组数据。单个发行商集团包括各发行商拥有的所有电视台和在线平台/播放器，并纳入我们的监测范围。
分销商 2025 年 3 月
Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV – Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl
Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Café, Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat Box Go, Polsat Go, Polsatnews.pl , Interia.pl
Telewizja Polska: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3
Google: Youtube
Telewizja Republika: TV Republika
TV Puls: TV Puls, Puls2
Netflix: 网飞
SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas+1, FILMBOX Premium
Meta: Facebook, Instagram
Canal +: Ale Kino+, Canal+ DOMO, CANAL+ KUCHNIA, CANAL+ SPORT, CANAL+ SPORT2, CANAL+ SPORT3, CANAL+SPORT4, CANAL+ SPORT5, Canal+1, Canal+ Dokument, Canal+ 360, Canal+ Film, Canal+ Premium, Canal+ Seriale, MiniMini+, Planete+, teleTOON+, Novelas, CANAL+(platforma)
关于尼尔森
Nielsen is a global leader in audience measurement, media data and analysis. Through our understanding of people and their behaviour across all channels and platforms, we provide our clients an independent source of insights so they can and will engage their audiences – now and in the future. Nielsen operates worldwide. For more information, please visit www.nielsen.com and on social media (X, LinkedIn, Facebook and Instagram).
新闻联系人
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
