航空公司引领潮流，越来越多的新西兰人背起行囊国内外旅行
Auckland – May 14, 2025 - New data from Nielsen Ad Intel reveals a strong year for the New Zealand travel sector, with advertising investment in the category climbing 12% year-on-year to reach $252.65 million between April 2024 and March 2025.
航空公司的广告支出增长最快，达到了 12%，其次是旅行社，广告支出增长了 2%。排名前五位的航空公司广告主分别是：1.新西兰航空公司（Air New Zealand）、澳洲航空公司（QANTAS）、阿联酋航空公司（Emirates）、斐济航空公司（Fiji Airways）和捷星航空公司（Jetstar）。捷星航空。
Among travel agents, Flight Centre claimed top spot, in terms of ad spend, followed by, House of Travel, Expedia, Imagine Cruising, then Stella.
广告的增长得益于游客信心的恢复。根据尼尔森消费者与媒体洞察公司（CMI）的数据，78%的新西兰人打算在未来 12 个月内在国内度假，46%的人计划出国旅行。
在国内旅游目的地中，皇后镇、坎特伯雷/基督城和奥克兰仍然是最热门的目的地，而在国际旅游目的地中，澳大利亚、英国/欧洲和斐济紧随其后，位居榜首。
Rose Lopreiato, Nielsen Ad Intel’s Pacific Commercial Lead, said: “This data signals a competitive and highly responsive market, with travel brands looking to capitalise on New Zealanders’ love of travel. Airline and travel advertisers who monitor competitor trends and spend will have a clear edge in winning attention – especially with consumer travel plans now spanning both local escapes and long-haul getaways.”
Glenn Channell, Nielsen’s Pacific Head of Advanced Analytics, added: “As demand builds, it’s critical for advertisers to understand not just where their competitors are investing, but also how shifting consumer preferences, across destinations, booking channels, and timing, can inform more precise, high-impact campaigns. Advertisers that align these insights with smart media strategies will be the ones who stay front of mind and first in booking queues.”
新闻联系人
丹-查普曼
dan.chapman@nielsen.com
+61 4040884
