收视数据再次证明重大体育赛事的吸引力
Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million people in Italy tuned in to watch Inter’s defeat in the Champions League final against Paris Saint-Germain (PSG), on Saturday 31st May 2025.
该总观众数据涵盖通过传统电视观看比赛的观众，以及通过电脑、智能手机和平板电脑等数字屏幕观看的观众，从而全面呈现跨设备总收视情况。
该场比赛通过天空体育频道和Tv8电视台播出，占据了当时意大利电视屏幕平均收视份额的41.8%，再次印证了体育赛事——尤其是直播赛事——始终是观众追捧度最高的电视节目之一。
尽管比分悬殊且国际米兰败局已定，观众人数在整场比赛中始终保持稳定，下半场随着最终结果成为定局，观众人数也未出现显著下滑。 事实上，观察下半场中段的分钟平均收视数据可见，尽管国际米兰此时仍处于明显落后，但收视率却随时间推移持续攀升，于晚间10点22分达到下半场峰值——此时收视份额高达45.53%。 即便巴黎圣日耳曼连入第三、第四球后，收视人数仍维持高位未见明显下滑，再次彰显了电视直播体育赛事的强大吸引力。
然而，尽管这场比赛吸引了如此庞大的意大利观众群体，2025年决赛的实际电视观众人数却较2023年（当时由Canale 5和Sky Sport Uno转播）减少了逾200万——那次也是意大利球队（同样是国际米兰）最后一次跻身该赛事决赛。 今年决赛恰逢国庆长假期间举行，成为收视下滑的因素之一：部分意大利观众因外出度假或既有安排而受限无法收看。此外，长假期间更多人选择在酒吧或度假屋集体观赛，这很可能削弱了家庭电视观众的收视规模。
Luca Bordin, Country Leader, Nielsen in Italy, said: “The viewing figures from the Champions League final unequivocally demonstrate that live sport remains among the champions of television viewership. In an increasingly on-demand world, it’s the thrill of the live game, the shared anticipation, and the unscripted drama, even in defeat, that continues to draw massive audiences. Huge sporting occasions such as the Champions League final prove the enduring and vital role live sport plays in our viewing habits.
对于品牌和广告商而言，这提供了前所未有的机遇，能够实时触达高度参与的受众群体。借助体育赛事直播的情感感染力，从传统线性电视屏幕到数字平台及联网电视，实现显著的影响力和记忆度提升。
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Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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Roberta De Martino, Senior Manager Communications, EMEA
roberta.demartino@nielsen.com
