Warsaw, Poland, 20.08.25: Nielsen, the global leader in audience measurement, data and analytics, has released its latest July All Screens Video Landscape report, covering viewing (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets.
The first month of the summer holidays brought changes in time spent watching video content. Compared to June, time spent in July with streaming content (ATV – Average Time Viewing) rose by 3.03% to 56min per day, while time spent with traditional content sources (cable, satellite, terrestrial) fell by 2.78% to 3h and 10min.
7 月份，波兰卫星集团以 18.54% 的收视率继续保持领先地位，TVP 以 17.13% 的收视率位居第二。华纳兄弟探索频道（Warner Bros. Discovery）跌至第三位，以 16.72% 的成绩收官，与 6 月份相比，收视率下降了一个多百分点。
电视仍然是观看视频内容的首选主屏幕。与上月相比，7 月份大屏幕的收视份额下降了一个百分点；谷歌和 Netflix 的收视份额下降，其他设备的收视份额上升；Canal+ 和华纳兄弟探索频道的收视份额上升。电视屏幕的收视率分别为 28%（谷歌）、82%（Netflix）、99%（Canal+）和 100%（华纳兄弟探索频道）。
关于全屏幕视频景观
制作《全屏幕视频格局报告》的目的是为媒体行业提供尼尔森监测的所有屏幕（电视、个人电脑/笔记本电脑、智能手机、平板电脑）上收视率排名前 10 位的视频内容发行商的月度分析。
关于 "所有屏幕视频景观 "汇编方法的信息
The data comes from Nielsen’s single-source telemetry panel of 3,500 households and nearly 9,700 panellists. The compilation is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for the 4+ group for the 10 distributor groups with the highest total viewership for the month. The individual distributor groups include all TV stations and online platforms/players owned by the distributor and included in our monitoring.
分销商 2025 年 7 月
Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV – Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl
Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Café, Polsat Doku, Polsat Film, Polsat Film 2, Polsat Reality, Polsat X, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat Box Go, Polsat Go, Polsatnews.pl , Interia.pl
Telewizja Polska: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3
Google: Youtube
Telewizja Republika: TV Republika
TV Puls: TV Puls, Puls2
Netflix: 网飞
SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas+1, FILMBOX Premium
Meta: Facebook, Instagram
Canal +: Ale Kino+, Canal+ DOMO, CANAL+ KUCHNIA, CANAL+ SPORT, CANAL+ SPORT2, CANAL+ SPORT3, CANAL+SPORT4, CANAL+ SPORT5, Canal+1, Canal+ Dokument, Canal+ 360, Canal+ Film, Canal+ Premium, Canal+ Seriale, Canal+ Extra 2, MiniMini+, Planete+, teleTOON+, Novelas, CANAL+(platform)
编辑信息
Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV – Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl
Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Café, Polsat Doku, Polsat Film, Polsat Film 2, Polsat Reality, Polsat X, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat Box Go, Polsat Go, Polsatnews.pl , Interia.pl
Telewizja Polska: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3
Google: Youtube
Telewizja Republika: TV Republika
TV Puls: TV Puls, Puls2
Netflix: 网飞
SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas+1, FILMBOX Premium
Meta: Facebook, Instagram
Canal +: Ale Kino+, Canal+ DOMO, CANAL+ KUCHNIA, CANAL+ SPORT, CANAL+ SPORT2, CANAL+ SPORT3, CANAL+SPORT4, CANAL+ SPORT5, Canal+1, Canal+ Dokument, Canal+ 360, Canal+ Film, Canal+ Premium, Canal+ Seriale, Canal+ Extra 2, MiniMini+, Planete+, teleTOON+, Novelas, CANAL+(platform)
编辑信息
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
新闻联系人
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
