尼尔森对 500 名总监和数百万 monday.com 工作流程进行了调查，揭示了影响人工智能应用的惊人驱动因素、阻碍因素和焦虑因素
London, UK, 4 November 2025: monday.com, in partnership with Nielsen, the global leader in audience measurement, data and analytics, today releases a report looking at AI adoption drivers, and emotions around usage.
The report, titled AI at Work: From Vision to Value, surveyed 500 directors across the US and UK, and paired that data with insights from millions of monday.com workflows to help get to the bottom of how AI is actually being used and adopted today.
人工智能曾承诺将彻底改变我们所知的工作未来——但它所预言的全面范式转变或许尚未真正到来。 数据显示，与其说是人工智能革命，不如说正在发生的是更接地气的变革，其价值体现在实际效益而非宏大愿景。报告将此称为人工智能的"运营时代"：胜出的工具并非那些短期内无法产生投资回报的炫目技术，而是那些易于使用且真正投入实际工作的工具。
Here are some more key findings, and the full report is available to download here.
采用人工智能的驱动因素和阻碍因素
人们常说人工智能在工作场所的应用正日益普及，但推动其普及的原因却出人意料。尼尔森调查显示，企业高管将速度（59%）、准确性（56%）和生产力（53%）列为采用人工智能的首要动因，而创新甚至未能跻身前五大原因之列。
然而，仍有诸多障碍阻碍管理者在工作中更广泛地运用人工智能，其中数据隐私与安全问题（40%）位居首要原因。
研究揭示了不同规模企业与行业在人工智能应用方面呈现的有趣模式。人工智能应用与使用的前沿领域并非人们预期的那些行业。 根据monday.com平台数据，建筑与房地产行业在人工智能应用方面处于领先地位，而科技和金融等传统创新型行业却落后于人。尽管有人认为资源雄厚的企业会成为人工智能的重度用户，但研究却呈现出明确趋势：企业规模越小，每位员工的人工智能使用频率就越高。
Inam Mahmood, General Manager, Nielsen EMEA, added: ““The research clearly defines a shift in thinking around artificial intelligence. The findings show that the focus for directors isn’t on futuristic concepts of ‘innovation,’ but on the real, tangible value that AI is delivering today, in the form of speed, accuracy, and productivity. The data provides the necessary foundation for understanding this ‘Operational Era of AI,’ where the tools that succeed are the ones that seamlessly integrate into existing workflows and quickly prove their ROI.”
围绕人工智能的混乱情绪
For all the hype and leaders proclaiming confidently that AI is changing the world, there’s a quieter emotion lurking beneath the surface: guilt.
尼尔森调查显示，相较于中型企业，大型企业高管因使用人工智能而担心遭受评判或声誉受损的概率高出两倍，且35岁以上高管对此担忧程度显著高于年轻同事。人工智能的采用存在多层次的情感因素，人们对其认知的转变——从视其为投机取巧到接受其作为行业基准——并未同步推进。
When it comes to gender differences, another feeling surfaces: self-doubt. Although women are using tools like ChatGPT and Claude more than men (58% compared to 44%), the report reveals that they’re also 80% more likely than men to say they only ‘know a little’ about AI.
人工智能工具的无序使用正在重塑应用模式
人工智能的无序扩张是另一个问题。76%的总监表示，他们需要不断在多种人工智能工具之间切换才能完成工作。仅有2%的人依赖单一解决方案。
这些分散的人工智能技术栈正引发摩擦与疑虑。工具越多，解答基础问题就越困难，数据隐私问题也随之加剧。为此，企业领导者正转向能够真正信任和掌控的人工智能工具。对部分企业而言，这意味着将人工智能技术纳入内部体系。在目前仅使用外部人工智能工具的企业中，83%正在构建内部解决方案或计划在未来一年内实施。
Assaf Elovic, Head of AI, monday.com, added: “Nielsen’s survey reveals that the next phase of AI adoption isn’t just about functionality—it’s about trust and integration. The widespread ‘AI sprawl’ is creating friction, compounding data privacy concerns, and fueling underlying emotional barriers like guilt and self-doubt. The data is clear: teams don’t need more flashy solutions; they need fewer, more reliable tools that integrate seamlessly.”
What’s next
The report states that 94% of directors now use AI at work; the tools are here, and adoption is happening. The next phase won’t be about having more AI, but more about building and using AI people can trust, easily use, and turn to without guilt. The report predicts that the companies that figure out how to deliver will help define what the future of the workplace – AI’s Operational Era – looks like.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
关于 monday.com
monday.com is a global software company that builds products people love to manage the core of their work. Our product suite can adapt to the needs of diverse industries and use cases within one powerful platform. Our more than 250,000 customers are reimagining how work gets done, driving greater efficiency, and scaling like never before. For more information, visit monday.com.
Press contact
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
