新合作带来了来自 NMC 的细粒度受众洞察，使广告商、代理商和出版商能够更好地了解其受众
现已在美国、英国和加拿大上市。
NEW YORK, August 20, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and InfoSum, a leading global data collaboration platform, today announced that Nielsen Marketing Cloud (NMC) data is now available within the InfoSum environment.
这将使广告商、代理商和出版商能够利用 NMC 的专有数据集增强其第一方数据，从而在数据协作平台上更好地了解受众。
NMC’s data offering is backed by Nielsen’s industry-trusted data and premium third-party data sources, and provides a comprehensive view of how consumers engage with media across channels and platforms. In collaborating with InfoSum, clients can leverage NMC’s ID graph and audience segments for the enhancement of their first-party data strategy, including greater insights, audience enrichment, look-alike modeling, and activation, all under stringent privacy protocols.
“We’re excited to bring Nielsen Marketing Cloud’s trusted audience insights and enrichment capabilities to InfoSum’s customer ecosystem,” said Marc Cestaro, SVP, Sales North America, at InfoSum. “NMC is widely recognized for its innovation and expertise in helping brands better understand and engage their audiences. By combining that with InfoSum’s privacy-first infrastructure and secure data collaboration, this strategic relationship empowers advertisers and publishers to unlock richer, faster, and more privacy-conscious solutions.”
Nielsen Marketing Cloud总经理Kirsten Cummings表示："数据协作平台是企业丰富和共享数据方式的重要组成部分，其设计旨在维护消费者隐私，同时推动业务增长。"尼尔森将继续创新，为品牌和出版商提供所需的工具，帮助他们提升战略，并在他们所选择的平台上使用我们的数据，从而更好地触及目标受众。
The datasets are now available within InfoSum in the U.S., UK, and Canada. Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage the marketing process in a single place—from media planning and activation to data management and attribution.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
