Index Exchange 和 Gracenote 携手增强程序化流媒体电视中的情境智能

此次合作标志着 SSP 首次整合了 Gracenote ID，实现了节目级别的透明度、品牌适用性和活动后报告

Toronto, CA – September 16, 2025 – Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), and Gracenote, the content data business unit of Nielsen, today announced the industry’s first SSP integration of Gracenote contextual intelligence. The collaboration also makes Index the first SSP to embed Gracenote’s brand safety segments and granular Do-Not-Air (DNA) controls directly into its platform.

Major publishers already use Gracenote program metadata and content IDs to power search and discovery for streaming viewers, helping those viewers connect with the content they love. By extending these same IDs into Index’s platform, publishers can now package streaming supply with rich contextual data and provide show-level targeting and transparency. Most importantly, publishers keep full control over when and with whom they share contextual data, supporting their monetization strategies and protecting their data.

对于买家来说，这意味着在流媒体电视上更有信心地进行规划和精确激活。由 Gracenote 支持的细分市场和 DNA 列表使营销人员能够将广告与正确的节目相结合，同时避免在不符合品牌标准的内容中投放广告。 

"Index Exchange 流媒体电视首席产品经理 Catherine Cho 表示："此次合作的目的是使上下文信号成为程序化的实用信息。"通过将 Gracenote 的功能直接构建到我们的工作流程中，我们正在将节目级数据转化为买家和出版商可以实际付诸行动的工具。

双方的合作扩展到了节目级的交付报告，使购买方能够在节目级透明地了解相邻内容和广告的表现。这些洞察力增强了对流媒体电视支出的信心，同时引入了专为程序化环境设计的优化技术。

"Gracenote 产品副总裁 Kanishk Prasad 表示："随着品牌转向流媒体，Gracenote 与 Index Exchange 的合作推动了 CTV 程序化广告的发展。"通过将我们丰富的元数据和内容 ID 与 Index 强大的平台相结合，我们能够做出更明智的实时决策，从而改善品牌的广告效果，提升优质内容，并改善 CTV 这一渠道。

Index 和 Gracenote 正在共同帮助建立一个更了解上下文、更透明、更负责任的广告生态系统--一个在尊重流媒体电视出版商需求的同时为营销人员赋能的生态系统。

关于指数交易所

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. We’re a proud industry pioneer with over 20 years of experience connecting leading experience makers with the world’s largest brands to ensure a quality experience for consumers. To learn more, visit: www.indexexchange.com or @indexexchange.

关于 Gracenote

Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 70+ languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.

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