London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut, will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and will be based in London.
在 Revolut，Inam 在推动收入增长方面发挥了关键作用，并建立和领导了整个商业职能部门的高绩效团队。他还制定并执行了品牌的 GTM 战略，塑造了品牌形象和定位。
在此之前，Inam 于 2018 年加入 TikTok，成为欧洲、中东和非洲地区的第一位商业雇员，在那里他启动并扩展了广告业务，随后领导了 TikTok Shop 在该地区的推出。他还领导了整个业务的各种货币化举措。
Amilcar Perez, Chief Revenue Officer, Audience Measurement, Nielsen, commented: “It is vital for us to continually innovate and exceed the demands of a dramatically changing media landscape, continuing to service our clients in as many new and different ways as possible and ensure that we help them to shape the future of media.
"Inam拥有20年的职业生涯，在各种移动和视频初创公司的数字业务启动和发展过程中发挥了至关重要的作用，其中包括Revolut、TikTok和屡获殊荣的创意移动公司Adludio等世界知名品牌。我相信，这些非凡的经验将帮助我们的欧洲、中东和非洲团队以崭新和令人兴奋的方式引领前进的道路。
Inam Mahmood, General Manager, Audience Measurement, EMEA, added: “I am thrilled to join Nielsen and contribute to its fantastic reputation of driving innovation and delivering actionable insights to our clients. In today’s rapidly evolving and fragmented marketplace, understanding consumer behaviour is more critical than ever. I look forward to working with this talented team to deepen our client relationships and partnerships, explore new growth opportunities, and continue Nielsen’s exceptional commitment to shaping the future of audience measurement across the EMEA region.”
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
Press contact
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
