多年协议包括为全国各地电视台提供本地电视和 OTT 测量服务
尼尔森的本地电视测量以大数据和面板为后盾
NEW YORK - February 12, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Graham Media Group have announced a multi-year agreement for Local TV measurement across their six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The expanded agreement also includes Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors. New to the agreement is Nielsen’s Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics for the benefit of buyers, sellers, and content producers, and Digital Content Ratings (DCR), which Graham Media will use in their Jacksonville market. Together, these solutions will provide Graham Media stations with compelling cross-platform insights to drive new content & revenue opportunities.
尼尔森的本地电视测量提供了最全面的本地电视观众视角，利用数字电视收视率技术直接测量流媒体传输到移动设备上的本地直播内容，加上尼尔森大数据提供商提供的传统空中电视家庭以及成千上万的有线电视和卫星电视家庭。
“Nielsen is proud to expand our partnership with Graham Media Group and deliver the most comprehensive view of their Local Linear, Digital, and Streaming audiences,” said Paul LeFort, Managing Director of Nielsen’s Local TV business. “Our commitment to innovation, including enhanced insights backed by our comprehensive Big Data + Panel Local TV measurement, empowers broadcasters, publishers & advertisers with accurate, representative & cross-platform measurement to drive the Local TV business forward.”
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
关于格雷厄姆传媒集团
格雷厄姆媒体集团由七家本地媒体巨头以及格雷厄姆数字公司、Omne 和 Social News Desk 组成，所有这些公司都为电视、网络、移动、流媒体、播客和音频设备提供本地新闻、节目、广告解决方案和数字媒体工具。
We are dynamic, local brands that extend well beyond traditional broadcast television. Our work helps inform, celebrate and knit together the communities we serve.
Headquartered in Detroit, GMG operates in four states: KPRC–Houston, WDIV–Detroit 和 WSLS–Roanoke (NBC); KSAT–San Antonio (ABC); WKMG–Orlando (CBS); WJXT–Jacksonville (fully local), and WCWJ–Jacksonville (CW). Graham Digital is a digital media and technology development group widely recognized as a top industry innovator. Omne is a leader in results-driven marketing solutions. Social News Desk provides its 2500+ worldwide newsroom-customers with a single dashboard to publish, measure, curate and monetize local news content on social platforms.
Graham Media Group is a subsidiary of Graham Holdings Company (NYSE: GHC).
媒体联系方式：
Sarah Muratore (sarah.muratore@nielsen.com)
