通过 Gracenote Nexus Auto，体育迷现在可以在不同平台和内容类型之间无缝切换，关注喜爱的运动队、现场比赛和相关内容。
NEW YORK – May 21, 2025 – Gracenote, the content data business unit of Nielsen, is helping automakers transform their vehicles into premier sports destinations by aggregating sports-centric radio, podcast and related content. With Gracenote Nexus Auto, OEMs can seamlessly deliver highly visual and hyper-personalized sports experiences that facilitate easy access across different platforms and content types.
如今，体育节目的版权分散在广播、卫星和流媒体上，高度分散。这使得娱乐平台难以为消费者提供无缝的体育体验，无论是在家中还是在路上。Gracenote 正在将其帮助全球视频平台聚合体育内容的深厚专业知识扩展到联网汽车制造商，使他们能够为驾驶员和乘客提供全新的跨媒体体育体验。
Gracenote 的数据涵盖全球最受欢迎的 70 项体育运动，汽车制造商可以轻松创建高度定制化的体验，细化到联赛、球队和参赛选手级别。黄金标准的 Gracenote ID 可帮助跨不同平台和内容类型（包括广播、播客和视频）交叉链接内容。
借助 Nexus Auto，原始设备制造商可以将消费者与以下设备无缝连接起来：
- Game coverage: Easily find favorite teams’ pre-game, live and post- game broadcasts on terrestrial or streaming radio and video services – regardless of location
- Live scores: Stay up to date on key information with real-time game scores, results and standings displayed on-screen
- 相关内容 Seamlessly access popular podcasts to dive deep on favorite sports, leagues, teams and participants
"Gracenote创新主管特伦特-惠勒（Trent Wheeler）表示："通过将信息娱乐产品转变为体育内容的集中枢纽，汽车制造商将有很大机会建立用户亲和力。"基于帮助平台和服务将消费者与他们想要的体育内容联系起来的深厚专业知识，Gracenote 在为互联汽车领域带来个性化体育体验方面具有得天独厚的优势。
Gracenote’s unmatched entertainment metadata coverage and advanced delivery capabilities enable OEMs to maximize the value of their native infotainment offerings and own relationships with consumers. Gracenote will connect with automakers and suppliers at AutoTech 2025 from June 3 – 5 in Novi, MI. Learn more about Gracenote Nexus Auto at https://gracenote.com/products/nexus-auto/.
关于 Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
媒体联系人
Gracenote
马克-山田
mark.yamada@nielsen.com
