五项主要服务中的四项新增了更多体育项目；Disney+ 和 Netflix 的增幅较大
NEW YORK – February 26, 2025 – Gracenote, the content data business unit of Nielsen, has reported that the streaming industry’s leading global subscription video on-demand (SVOD) services, Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+, have significantly grown their sports programming over the last quarter. These five providers collectively increased sports programs by more than 72% in the recent quarter, underscoring the value of sports as a driver of live, real-time viewership and critical component of their content strategies. This key insight, along with others, are captured in the latest update to the Gracenote Data Hub which provides a snapshot of global SVOD programming to illuminate content trends and changes over time.
Since the first Data Hub release in October 2024, sports programming, including exclusive NFL games, WWE RAW events, U.S. Open tennis tournament matches and more, has become increasingly available across streaming platforms. Notably, four of the five SVOD services tracked by Gracenote have bolstered their sports programming, led by Disney+ and Netflix, with increases of 471% and nearly 100%, respectively. While Apple TV+ did not increase its sports content in the recent quarter, that will change as the new MLS and MLB seasons get underway and live games air on the service.
Tapping Gracenote 全球视频数据, the industry’s most comprehensive database of TV show and movie information, the Gracenote Data Hub highlights video trends in a series of data visualizations that provide insight into the SVOD catalogs of Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+. On a quarter-over-quarter basis, these services have added 6.7% more content to their catalogs, with increases of 5.4% and 7.6% for TV and movies, respectively.
更新中的其他亮点包括
- 全球 SVOD 服务内容的增加包括约 3,000 部电影、2,000 部电视节目和 500 部体育节目。
- Disney+ 上体育节目的大幅增加，主要是由于增加了部分 ESPN 节目，从而改变了体育节目在五项服务中的分布。
- 目前，Disney+ 的体育节目播放量已接近 33%，仅次于亚马逊（35%），而亚马逊此前分发了 54% 的体育节目。
- Netflix 占体育节目的比例略高于 23%。
- 总体而言，亚马逊 Prime Video 仍是最大的视频内容分发商，提供近 69% 的可用节目，高于 2024 年第一季度的 67.8%。
- 法国内容的增加和印度在 Disney+ 上制作内容的显著减少，使法国成为第三大制作国，占总数的 5.6%。
- 剧情片仍然是五大服务中最受欢迎的类型，但在 Disney+ 上已从第一的位置跌落，被纪录片、喜剧片、儿童片和冒险片超越。
"Gracenote首席产品官比尔-米歇尔斯（Bill Michels）表示："直播体育节目仍然是流媒体服务用户增长、保留和参与的重要驱动力。"我们还看到，相关的元数据，如概要、比分、集锦和图像等，有能力帮助流媒体服务提供商打造世界一流的用户体验，让用户在直播比赛之后继续参与其中。
Gracenote program metadata covers 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. The same metadata that powers the user experiences of the world’s biggest and most innovative TV providers also enables data-driven decision-making to help content distributors and owners succeed amid rapid change. The Gracenote Data Hub is updated quarterly and future releases will include data from other segments of the TV ecosystem.
关于 Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
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