As viewers turn to sports highlights, recaps and documentary programming, expanded Gracenote On Sports capabilities unify related content to keep them engaged
NEW YORK – December 17, 2025 – Gracenote, the content data business unit of Nielsen, is helping TV providers sustain engagement between viewers and a universe of sports programming extending beyond live games. New enhancements to the Gracenote On Sports solution covering 160+ of the world’s most popular sports leagues and competitions in 50+ countries globally now make sports documentaries, event highlights, game analyses and other related content seamlessly accessible through unified sports hubs. In addition, high-quality game, team and athlete imagery capturing sports action and the personalities of favorite players help make user interfaces more visually rich and personalized than ever.
全新的On Sports功能助力流媒体平台、消费电子设备制造商及付费电视服务商适应人们体验体育赛事、与心仪的比赛、球队及运动员保持联系的不断演变需求。这将通过深化用户参与度、增加广告投放机会以及优化内容库变现能力，从而提升投资回报率。
与赛事直播相关的内容既能让现有粉丝更深入地参与喜爱的体育项目，也为新观众——以及潜在粉丝——提供了入门途径。为助力电视服务商发挥体育赛事的影响力，Gracenote将赛事与以下内容无缝衔接：
- 相关内容——涵盖以体育联盟、球队或综合体育主题为核心的编剧类及纪录片电视节目与电影的编程内容
- 肩部内容——指与现场体育赛事相辅相成或延伸的节目内容，通常在赛事前后播出，也包括延时重播的赛事回顾节目。
Demand for sports documentaries in particular is booming. In fact, total viewing for streaming sports documentaries reached 16.9 million minutes among U.S. viewers in 2024, up nearly 260% from 4.7 million minutes in 2021, according to the 2025 Nielsen Tops of Sports report. At the same time, pre- and post-game shows offering recaps, highlights and analysis are increasingly critical touchpoints for fans and communities.
随着消费者对与体育赛事相关的延伸内容日益关注，各平台拥有成为现代体育体验综合枢纽的重大机遇。最新版Gracenote On Sports增强功能助力客户突破赛事内容的局限，从而深化粉丝互动并提升用户粘性。通过单一API接口将Gracenote体育数据与视频数据无缝集成，使该交钥匙解决方案得以轻松部署。
“从普通观众到狂热粉丝，消费者正通过各种可能的方式参与体育内容互动，”Gracenote产品高级副总裁泰勒·贝尔表示，“各平台拥有巨大机遇，可成为这些宝贵用户的首选体育枢纽，而Gracenote凭借独特优势，能助力平台实现这一愿景。”
Gracenote On Sports powers universal search capabilities and unique sports hub experiences by delivering enriched sports data, live sports schedules as well as league and team data through a single API. Providing unmatched coverage of the world’s most popular sports leagues and competitions, including the NFL, NBA, Premier League and Formula 1, the solution helps TV providers provide experiences that leverage the power of sports to drive viewer engagement and monetization. Gracenote will demo On Sports on an appointment-only basis at CES running January 6 – 8, 2026. To schedule a meeting, click here.
关于 Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 50M+ titles in 260+ streaming catalogs in 70+ languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
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