根据新的 Gracenote 报告，70% 以上的 FAST 节目是 2010 年以来制作的
NEW YORK – March 12, 2025 – Gracenote, the content data business unit of Nielsen, released a new report providing data and insights on the changing state of free ad-supported streaming television (FAST) for distribution platforms and advertisers seeking to monetize consumer engagement with FAST programming. The report delves into the number of active FAST channels in key markets, the amount of available content and FAST program level metadata including type, genre, recency and exclusivity. Equipped with this intelligence, companies can better understand the rapidly evolving FAST landscape and position themselves for long-term success. The 2025 Gracenote FAST report is available for free here.
The number of active FAST channels in key markets including the U.S., U.K., Germany and Canada have nearly doubled since mid-2023 to more than 1,610 today according to the Gracenote report. Nearly three-fourths of the available FAST channels are in the U.S., the leading FAST market. Collectively, more than 178,000 unique programs, episodes and movies are available on FAST channels providing viewers abundant program options. The report taps Gracenote’s Global Video Data, the industry’s most comprehensive database of TV show and movie information.
鉴于观众可选择的频道和内容数量庞大且不断增加，用户体验必须成为 FAST 的优先考虑事项，正如它是任何电视服务寻求将观众与内容的互动货币化的关键因素一样。实现出色电视用户体验的主要因素是节目元数据，包括节目级属性和描述，并支持高级内容发现和上下文广告定位功能。
报告的其他结论包括
- FAST 频道的内容不再是旧内容的存档，其中 70% 以上的内容是 2010 年以来制作的。
- 体育、真人秀和新闻/评论节目是 FAST 的三大节目类型。
- 自 2024 年 7 月以来，真人秀是 FAST 频道中增长最快的类型，从 19 个增加到 138 个，增幅达 626%。
- 去年，FAST 上的体育频道数量增加了一倍多，目前已达到 220 个。
- 娱乐节目是最常见的 FAST 频道类型，共有 303 个频道。Gracenote 将娱乐类型定义为以非故事形式呈现的电视节目，通常在演播室现场拍摄。
"Gracenote 首席营收官 Tim Cutting 表示："FAST 在许多方面都是一项独特的服务，但其生命线仍然是内容。"因此，提供对 FAST 内容理解的节目级元数据对于受众参与和广告计划比以往任何时候都更加重要。
Gracenote 行业领先的节目元数据涵盖 35 种语言和 80 多个国家/地区的 260 多个流媒体目录中的 4000 多万个节目。这些元数据为全球最大、最具创新性的电视提供商的用户体验提供了支持，同时也实现了数据驱动决策，帮助内容发行商和所有者在快速变化中取得成功。
关于 Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
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