迪士尼月度份额增幅最大，福克斯和派拉蒙紧随其后，月度增幅均为 7
NFL 赛事、MLB 季后赛和重新调整的广播节目表提升了迪士尼、福克斯、派拉蒙和华纳兄弟在尼尔森媒体分销商指数中的发现力
随着电影观影人数的增加，Hallmark 观看时间比 9 月份猛增 11
NEW YORK - November 24, 2025 – The October television landscape was energized by the convergence of fall sports and the traction of a new broadcast season, according to Nielsen’s Media Distributor Gauge. Coverage of NFL and college football, alongside the MLB Postseason and a revitalized broadcast schedule, fueled substantial gains for traditional media powerhouses and a reshuffling of the media distributor rankings.
从 9 月到 10 月，前三大媒体公司的排名没有变化，YouTube 以 12.9% 的电视总份额排名第一，迪斯尼以 11.4% 的份额排名第二，NBC 环球以 8.6% 的份额排名第三。本月观看 YouTube 的时间增长了 4%（份额增长了 0.3 个百分点），这主要是由于美国各地许多学校放了秋假，儿童和青少年的观看时间出现了两位数的增长。
Disney achieved the largest share increase in October and added 0.7 share points as its overall viewership climbed 7% month-over-month. Disney’s success was characterized by balanced growth across linear and streaming platforms: ESPN and ABC affiliates each saw a 9% viewing increase, while Disney Streaming (Disney+, Hulu and ESPN+) contributed a 7% bump. ABC affiliates and Disney Streaming represented the largest share growth contributions, however, each adding 0.3 share points to the distributor’s total.
Hallmark 十月份的收视率与九月份相比激增了 11%，成为收视率增幅最大的节目。Hallmark的增长主要得益于电影收视率的上升，本月电影收视率上升了0.1个百分点，占电视收视率的1.0%。在发行商排名中，Hallmark 从第 13 位上升到第 12 位。
在体育直播和线性节目的影响下，排行榜的其他位置也出现了变动：FOX 和派拉蒙与迪斯尼一样每月增长 7%，在发行商排名中各上升一位，分别占电视份额的 8.4% 和 8.2%。FOX 受 MLB 季后赛的推动，FOX 体育 1 台（FS1）和 FOX 附属广播公司的收视率大幅提升。FS1 在 ALCS 报道的推动下，收视率大幅增长了 285%，为 FOX 的 0.5 个百分点增长贡献了 0.4 个百分点，而 FOX 附属电视台在世界系列赛（第一场和第二场）、大学橄榄球的 "周六大午 "以及周日的 NFL 比赛的推动下，收视率增长了 12%。
Similar to Disney, Paramount’s October growth was powered by increases across both linear and streaming, with CBS affiliates up 13% and Paramount+ up 8.3%. Although NFL games represented CBS’ the top three programs this month, the network notably owned the top three non-sports programs across the entire broadcast category, with Tracker, 60 Minutes 和 Matlock.
华纳兄弟探索频道在 10 月份也受益于 MLB 季后赛，收视率环比上升 0.2 个百分点，占电视总收视时间的 5.6%。独家报道道奇队与酿酒人队的 NLCS 四场比赛使 TBS 的收视率增长了 93%。
2025 年 10 月的间隔期为四周，从 2025 年 9 月 29 日到 2025 年 10 月 26 日。尼尔森的报告遵循广播日历，每周间隔期从周一开始。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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