助力客户增长：Horizon深化与尼尔森的合作，实现更高效的支出与更清晰的投资回报率
扩展的合作关系还包括尼尔森大数据与样本调查货币的合作关系。
New York – December 12, 2025 - Horizon Media and Nielsen, a global leader in audience measurement, data, and marketing intelligence, today announced that they are expanding advanced audience and ID matching capabilities within blu, Horizon’s proprietary AI-driven marketing platform.
With blu IDs now being matched with Nielsen IDs via TransUnion, Horizon clients will now be able to seamlessly match their first-party data with TransUnion and Nielsen IDs, and use those same advanced audiences throughout the entire campaign cycle, from planning to measurement.
Horizon was the first agency to enable matching of Nielsen panel data to both third-party audience segments and client first party data with blu IDs in 2019. Today’s announcement is an evolution of this strategic partnership as these new capabilities now offer marketers a consistent and more accurate view of the target audiences, resulting in more efficient media investment spending, improved ad relevance, and a clearer understanding of ROI from audience definition and planning through to campaign measurement.
尼尔森持续提供业界领先的个人级数据，助力我们为客户打造更丰富的数据驱动型解决方案。此次深化合作将涵盖其全新的大数据+样本测量方案。我们与TransUnion携手实现的行业首创整合，标志着构建新一代先进受众规划与测量体系的关键一步，该体系将为品牌创造商业价值。——Horizon Media执行副总裁兼未来业务负责人米歇尔·多纳蒂如是说。
尼尔森广告主与代理商业务负责人马特·德维特表示："我们与Horizon关系的新篇章将赋能广告主，以更精准、更具可扩展性及互操作性的方式释放第一方数据的全部价值。我们期待持续创新，助力广告主取得持续成功，并为其提供推动数据驱动型线性交易所需的测量方案。"
本公告延续了尼尔森与业界携手推进媒体买卖互操作性与简易化的发展势头。尼尔森解决方案以尼尔森ID系统为基础，依托行业领先的样本群体提供的个人级数据，并凭借业内最大规模的大数据足迹及覆盖数字媒体、流媒体和CTV的广泛范围提供支持。
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
关于Horizon Media
Horizon Media, the largest independent media agency in the United States and globally, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400+ people and has media investments of more than $8.5 billion. Horizon Media’s fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees, resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several “Best Workplaces” awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.
媒体联系方式：
Nielsen: Sarah Muratore, sarah.muratore@nielsen.com
Horizon Media: Dan Prince, dan@princecomms.com
