纯流媒体公司在 12 月份的电视总量中占比超过四分之一。
YouTube、Netflix 和亚马逊的电视份额均为公司最高。
2024 年 12 月的间隔日期包括 11/25/2024 至 12/29/2024。尼尔森的报告遵循广播日历，测量周为周一至周日。
NEW YORK – January 28, 2025 – Nielsen’s December 2024 Media Distributor Gauge results were driven by a dynamic month for TV that included the seasonal uptick in demand for holiday movies, a large appetite for football with more games moving exclusively to streaming, and a post-election downturn in news viewing. These trends fueled five changes in the monthly rankings, with one distributor climbing two spots.
Disney claimed the largest share of TV viewing for a fourth straight month, ranking as the most-watched media distributor with 11.2% of total usage in December. Disney’s 6% month-over-month gain was fueled by strong performances across its cable networks. Notable contributors included FX with a 45% surge, and Freeform, which nearly doubled its audience with its popular holiday movie marathons. Disney also benefited from football-driven gains on ESPN, as well as from 蓝天 on Disney+, which was the second-most watched streaming title of the month with 5.3 billion total viewing minutes during the December interval.
As mentioned in the December 2024 report of The Gauge, time spent watching YouTube on TV was up 7% in December, leading the streaming service to its best monthly share of total TV to date with 11.1% of time spent. This is YouTube’s 10th consecutive month ranking as one of the top two media distributors.
Netflix exhibited a 14% monthly uptick in viewing versus November, leading it to notch 8.5% of total TV watch-time and tie its previous platform high. Netflix’s gains were driven by the two Christmas Day NFL games, in addition to the nearly 15 billion viewing minutes accumulated by popular titles like Carry-On, 鱿鱼游戏 和 Virgin River.
虽然福克斯公司在本月播出了收视率最高的节目--感恩节当天牛仔队和巨人队之间的 NFL 比赛，吸引了 3850 万观众和 82 亿分钟的收视时间，但由于世界大赛和总统大选报道的推动，很难赶上 11 月份创下的公司最佳纪录。由于世界大赛和总统大选报道的推动，该公司在 11 月份创下了公司的最高纪录，但 12 月份的收视率却下降了 14%，仅占电视收视率的 7.1%。
亚马逊的电视份额达到了平台最佳的 4.0%，这得益于它在 12 月期间举办了五场 NFL 周四晚间橄榄球赛，其中包括一场在黑色星期五举行的比赛，还得益于其假日大片《红色一号》，该片的观看时长达到 56 亿分钟，成为本月最受欢迎的流媒体影片。
Roku 频道增长了 10%，占总电视时间的比例达到创纪录的 2.0%，在媒体公司中的排名从第十位上升到第九位。与此同时，AMC 凭借其为期一个月的圣诞电影马拉松在 12 月份增长了 24%。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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劳伦-帕布斯特
lauren.pabst@nielsen.com
