在尼尔森，业务资源小组（BRGs）在培养以包容、勇气和成长价值观为基础的企业文化方面发挥着至关重要的作用。每年新年伊始，我们的业务资源小组都会利用这个机会，通过我们的 "BRinG It!
BRinG It！"活动仅持续两周，活动内容包括通过会员资格或领导机会展示参与 BRG 的益处。"尼尔森 BRG 项目负责人卡米拉-怀特（Camila Whyte）说："这是我们向潜在的 BRG 成员和领导者展示加入我们社区的价值的时候。"BRG 帮助人们通过与拥有共同爱好和个人成长机会的新同事建立联系，找到工作的乐趣。
This year’s BRG theme is Community Connection & Joy. Led by employee volunteers, our 15 BRGs create programs including fireside chats with external experts, professional development coaching, volunteer opportunities, certification programs, book clubs, and more. We have even connected with clients’ BRGs to celebrate cultural holidays like Diwali and Hanukkah. An employee favorite is the cross-BRG Leadership Summit which brings colleagues together to learn from each other and inspire the next generation of Nielsen leaders.
尼尔森 BRG 中的女性为女性心脏健康 "红 "起来
Support & Employee Resources for Veterans BRG placed wreaths on the headstones of veterans as part of National Wreaths Across America Day
Nielsen Generation: Connecting Employees of All Generation’s team wishing everyone a happy new year
BRGs also differentiate Nielsen as a great place to work. “ALL-IN is a place where I know I have friends who can support me when times are tough,” said Shweta Shah, a leader of ALL-IN (Asians Learning, Leadership & Innovation at Nielsen)–Nielsen’s Asian-focused BRG. “We have fun, we teach others about our Asian culture and we also show how Nielsen’s data about the AANHPI audiences helps clients grow.”
We just launched SPARK (Securing Protection for Audience Research & Knowledge), our newest BRG. As an industry leader, Nielsen’s intellectual property has set the bar high for audience and content measurement. SPARK aims to foster a spirit of innovation with employees. “Nielsen employees have contributed to an industry-leading patent portfolio, with Nielsen receiving almost 300 U.S. patents in 2024,”said Peyton Meyer, co-founder of SPARK. “Through SPARK, we want to encourage employees who have never participated in the invention process, to contribute to Nielsen’s large and growing portfolio of intellectual property.” This includes increasing awareness about how to leverage intellectual property and trademarks to benefit the innovator’s career. “Our vision is to empower our colleagues to build their brand as innovators and be recognized for their ideas,” added Polina Borisova, SPARK co-founder.
尼尔森的BRGs是尼尔森社区的真正核心，创造了一种员工可以发挥自己的最大潜能并找到支持社区的文化。
