小食品、零食和冰淇淋呈现大幅增长
Sydney – April 30, 2025 – Nielsen Ad Intel data released today has revealed a 6% increase in advertising investment across Australia’s food industry, with total spend rising from $390 million in 2023–2024 to $414 million in 2024–2025.* The latest figures highlight a return to growth for the sector, with significant gains in impulse and convenience-based food categories.
该领域的顶级广告商既有传统品牌，也有注重健康的灵活选择。排名第一的是
10 大广告商
1 Mondelez International
2 Lite N Easy
3 Arnotts Biscuits
4 Sanitarium Health Food Co
5 Hello Fresh
6 Ferrero Australia
7 Peters Ice Cream
8 Kellogg (Aust)
9 Mars Snackfoods
10 Primo Smallgoods
其中，小食品的同比增长最为强劲，达到 86%，其次是休闲食品（增长 56%）、冰淇淋和冷冻糖果（增长 50%）、饼干（增长 31%）以及乳制品和替代品（增长 19%）。
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, said: “This data reinforces how critical it is for food marketers to understand where and how their competitors are investing. With both established and emerging brands ramping up media activity, particularly in categories like smallgoods, snackfoods and frozen food, staying informed on competitive spend is essential to making smarter, faster decisions about channel mix, share of voice, and campaign timing.”
随着数字媒体渠道和户外广告支出的增加不断重塑食品营销战略，广告支出的增长表明，品牌正通过多个接触点保持强大的影响力，以保持在澳大利亚消费者心目中的领先地位。
备注
*Nielsen Ad Intel media spend estimates March 2023 – April 2024, March 2024 – April 2025
新闻联系人
丹-查普曼
dan.chapman@nielsen.com
+61 4040884
