领先的流媒体服务商在第二季度将电视、电影和体育节目数量增加了 5%；Netflix 总体增长 18.2%，位居榜首
NEW YORK – May 29, 2025 – Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+, the top global subscription video on-demand (SVOD) services. The total number of unique TV, movie and sports titles offered by these services increased approximately by 4,500, or 5%, from February to May according to a new Gracenote Data Hub release, which tracks quarterly content trends.
Netflix 在第二季度的总目录增长速度显著超过所有追踪服务，可用内容增加了 18.2%。紧随其后的是 Apple TV+（3.7%）、Amazon Prime Video（3.2%）、Disney+（1.6%）和 Paramount+（1%）。目前，Netflix 提供主要流媒体服务上 20.1% 的电视节目、电影和体育节目，高于上一季度的 17.9%。
在节目层面，第二季度五大顶级SVOD服务的体育内容增长了7.8%。这几乎是电影扩张速度的两倍，比电视扩张速度高出近一个百分点。目前，在Gracenote的分析中，Amazon Prime Video、Disney+和Netflix是领先的体育内容提供商，它们占据了92%的流媒体体育节目，包括比赛直播、体育相关新闻、精彩片段和纪录片。在其他内容类型方面，所有追踪服务的电视节目增长了6.9%，电影增长了4%。
“In the big picture for SVOD, overall content volume continues to rise but the CTV apps making this content available continually shift,” said Bill Michels, Chief Product Officer at Gracenote. “Regardless of program type or any other attribute, effective content discovery helps streamers connect viewers to the entertainment they’ll enjoy most and get the most value out of each of the assets in their catalogs.”
The Gracenote Data Hub provides interactive visualizations of SVOD content volume, program genre and mood trends as well as exclusivity and country of origin insights. Tapping industry-leading Gracenote 全球视频数据 covering content in 35 languages and more than 80 countries, the Data Hub helps video services, content owners and advertisers develop smart content distribution, licensing and media buying strategies. In addition, the resource provides trustworthy data to media and analysts seeking to understand what’s driving the evolution of the streaming landscape.
关于 Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
媒体联系人
Gracenote
马克-山田
mark.yamada@nielsen.com
