- 尼尔森成为首家获得大数据+面板认证的全国电视观众测量提供商
- 尼尔森支持将大数据和面板作为进入 2025 年前期的货币
- 行业支持的大数据+面板测量改进了媒体购买和销售流程的各个环节
New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative 大数据 + 小组 National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement. Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel.
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO. “No one else pairs a high quality, representative panel with a data set this large, pulling from smart TVs and set top boxes in more than 45 million homes. I believe Big Data + Panel gives the industry the most accurate measurement in the history of TV. We’re grateful to our clients for helping us innovate once again.”
“MRC has completed and evaluated rigorous audits of Nielsen’s National Service and its new components, including first party streaming (thus far consisting of select NFL games) and the integration of big data,” said George Ivie, CEO and Executive Director of the MRC. “We have now approved the integration of big data so this combined methodology can be considered MRC accredited; we appreciate Nielsen’s inclusion of this in the MRC accreditation process.” George added, “this effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates.” George Ivie, Media Rating Council.
“The NFL continues to support Nielsen’s efforts to modernize measurement so we can all benefit from accurate insights in an increasingly fragmented media marketplace,” said Paul Ballew, Chief Data & Analytic Officer of the NFL. “The accreditation of their Big Data solution is a significant step in the journey and we commend Nielsen for their efforts.”
大数据+面板全国电视测量将尼尔森独一无二的高质量代表性面板测量与来自有线电视、卫星机顶盒和智能电视的数据相结合，覆盖4500万个家庭和7500万台设备。大数据+面板为尼尔森生态系统和合作伙伴系统中的规划和测量提供了动力，实现了跨平台的大规模高级受众。除广告规划和购买外，这一测量创新还可用于支持媒体行业，为内容编程和许可决策提供信息，并为电视分销交易的承载费用提供帮助。许多广播公司和广告代理公司在2024年的广告季广泛采用了大数据+面板，尼尔森认可将其作为2025年广告季的货币使用。
This continues Nielsen’s track record of innovation and modernization, reinforcing its leadership position in audience measurement. In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement, which is also being submitted to MRC for evaluation and is in process. Nielsen is also the industry leader in streaming measurement with widely adopted products like Streaming Content Ratings (which feeds in Nielsen’s Streaming Top 10) and Streaming Platform Ratings (which provides the streaming data behind The Gauge and Media Distributor Gauge).
对于广告商和广告代理公司而言，尼尔森最近扩展了Nielsen ONE ，除了先进的受众、规划和测量功能外，还包括结果功能。尼尔森将继续在黄金标准数据和认证方法的支持下，提供重复的跨媒体解决方案。目前，Nielsen ONE 尚未提交给 MRC 进行审核/评估，但计划在未来提交。
关于大数据 + 小组
In the TV measurement space, big data refers to return-path data (RPD) from cable and satellite set-top boxes, as well as automatic content recognition (ACR) data from internet-connected smart TVs. Nielsen partners with companies like Comcast, DirecTV, Dish Network, Roku and Vizio, providing access to granular data from 45 million households (and 75 million devices) in the U.S. alone. Nielsen is also incorporating first-party data from participating streaming services to help measure audiences for live streaming events. These are massive datasets that capture TV viewing at the device level.
Nielsen uniquely goes farther than device-level data, verifying at the persons-level with panel data. For instance, when Nielsen analyzes RPD or ACR data, the company can identify what devices are part of its panels and compare the tuning data in those homes to the individual viewing behavior captured by Nielsen meters. By using panels as a source of truth, Nielsen developed robust methods to calibrate big data, assign viewing to the right individuals, and project audience estimates to the entire TV population, not just those in the big data dataset. For more on Big Data + Panel, watch this video.
关于尼尔森
尼尔森是受众测量、数据和分析领域的全球领导者。通过了解人们及其在所有渠道和平台上的行为，我们为客户提供独立的、可操作的情报，使他们能够与全球受众建立联系并进行互动--无论是现在还是未来。
For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Nielsen’s measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry’s largest big data footprint and broadest coverage across digital, linear, streaming, and CTV.Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
联系方式
Jake Urbanski，尼尔森传播公司 Jake.Urbanski@Nielsen.com
