Sydney, Australia – February 14, 2024 – Data released today by 尼尔森Ad Intel, Australia’s most comprehensive ad spend monitoring service, has revealed which sectors invested the most in advertising across the nation in 2023.
Nielsen’s list of Australia’s Top 20 categories by ad spend for 2023 is the result of detailed analysis, which delivers an accurate view of advertising trends and spending by category between January and December last year.
零售业位居榜首，2023 年的总支出为 25.6 亿美元，其次是通信业，为 8.18 亿美元，然后是汽车业，为 6.61 亿美元。紧随其后的是旅游和住宿业，投资额高达 5.96 亿美元。排在前五位的是娱乐和休闲，2023 年的广告投入为 5.83 亿美元。
在前 10 个类别中，汽车同比增长 10%，旅游增长 6%，保险增长 7%。
Nielsen Ad Intel’s Australia Commercial Lead, Rose Lopreiato, said: “In a year marked by massive shifts in consumer behaviour and changes in the way Australians consume media, these numbers highlight the strategic recalibration brands are making to remain relevant. Retail’s record $2.56 billion investment in advertising reflects the need for retailers to advertise to stay connected with consumers as they diversify how and where they purchase.
尼尔森Ad Intel NielsenAd Intel 的这些洞察不仅为我们提供了 2023 年不断变化的媒体格局的绝佳快照，还为我们提供了经济和消费者趋势的指标，品牌要想在 2024 年成功渡过难关，并在之后的竞争中保持领先地位，就必须掌握这些趋势。
关于尼尔森Ad Intel
Ad Intel 提供当今最全面的跨平台广告情报。通过直观的软件，可以审查和比较跨媒体、公司、类别或品牌的广告活动以及历史数据。
注：尼尔森按公布的费率卡价值监测主要媒体的广告总支出。虽然某些媒体所有者会提供折扣，但费率并不公开。另请注意，类别和品牌/产品分组数字由尼尔森自行决定分组。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
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媒体联系方式
丹-查普曼
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462
