在 NFL 周四晚橄榄球赛和《权力的指环》的推动下，亚马逊 Prime Video 在流媒体平台中的月度增长率最高。
Disney+ 9 月份的电视收视率达到平台最高的 2.5%。
YouTube 继续领跑流媒体平台，保持着电视总使用量的 10.6%。
NEW YORK - October 15, 2024 – Football season officially kicked off in September to the delight of fans across the country, as the highly anticipated return of NFL and college games attracted viewers by the millions. Nielsen’s September 2024 report of The Gauge™ revealed that NFL viewership this month notably reflected audiences’ familiarization with the cross-platform distribution of its games. This was most clearly indicated by the 12% bump in Amazon Prime Video viewership in September*, which was driven largely by Thursday Night Football, and ultimately led it to match its platform-best share of TV (set in September 2023 and tied in October 2023) at 3.6%.
孔雀还通过独家报道 9 月 6 日绿湾队对阵费城队的比赛，从 NFL 受众中获益。NFL 在巴西圣保罗的首次亮相获得了 26 亿分钟的观看时长，使这场比赛成为 9 月份流媒体播放量排名第 11 位的节目。NFL 的复苏在转播方面也很明显，在 9 月份转播量最高的 15 场比赛中，NFL 占了 14 场，其中前三场比赛在 NBC、CBS 和 FOX 各获得了超过 30 亿分钟的观看时长。此外，与 8 月份相比，广播体育节目的收视率增长了近 9%，尽管由于奥运会的影响，上个月的收视率已经增长了 44%。
Streaming maintained its 41.0% share of TV in September despite viewership declining slightly from August (-2.2%), in line with seasonal trends. Prime Video exhibited the largest monthly growth among all reported streaming platforms in September (+12%), driven by the aforementioned Thursday Night Football, as well as its original series The Rings of Power, which was this month’s third most watched streaming title with 4.3 billion viewing minutes.
Disney+ was next in line for streaming service growth with a 5.2% bump in viewership to notch a platform-best 2.5% share of TV in September (+0.2 pt.). The gain for Disney+ was partially due to it benefitting from making Hulu content available on the platform for package subscribers, in addition to a 4.2 billion minute month for 蓝天 (4th overall). Netflix retained its 7.9% share of TV and owned September’s best performing streaming title, its original series The Perfect Couple, which garnered 5.5 billion viewing minutes. YouTube also maintained its share of TV from August and continued to lead all streaming platforms with 10.6% of TV usage in September.
流媒体播放量同比增长了 11%，其中大部分增长是由迪斯尼+、孔雀和 Tubi 等年增长率超过 30% 的平台推动的。然而，Roku 频道是今年最大的推动者，因为 FAST 平台的收视率与去年 9 月相比增长了 42%。
The broadcast category gained 0.6 share points to account for 22.6% of overall TV in September. In addition to the boost from NFL programming, broadcast drama viewing received an 11% uptick following seasonal debuts for several scripted series. On the broadcast news side, ABC’s simulcast of the Harris-Trump presidential debate also gave the category a lift as 67.1 million viewers tuned in across all 17 airing networks, and over 45 million viewers watched on one of the nine broadcast networks that aired the debate.
9 月份有线电视收视占整体电视收视的 26.1%，比 8 月份下降了 0.2 个份额点。收视率下降的部分原因是上个月奥运会和为期四天的民主党全国代表大会提供了大量体育和新闻内容，有线体育和新闻类收视率分别下降了 17.1%和 4%。美国广播公司的总统辩论为该类节目提供了一定的支持，八家有线电视网播出的辩论报道吸引了近 2200 万观众，其中福克斯新闻频道的观众人数超过 900 万。不过，9 月份收视率最高的有线电视转播节目是 ESPN 的 NFL 周一橄榄球之夜亚特兰大猎鹰队与费城老鹰队的对决，收视率超过 1300 万。
* 2024 年 9 月的测量月包括五个星期：2024 年 8 月 26 日至 2024 年 9 月 29 日。尼尔森测量周为周一至周日。
关于The Gauge™
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
新闻联系人
劳伦-帕布斯特
lauren.pabst@nielsen.com
