The Gauge™：墨西哥 2024 年 5 月

随着流媒体测量技术的不断发展，The Gauge 墨西哥测量The Gauge 也在不断进步。截止到 2024 年 4 月，The Gauge 墨西哥》报告提供了该国三个主要城市中拥有宽带网络的家庭的电视消费估算：墨西哥城、瓜达拉哈拉和蒙特雷。

Beginning with May 2024, The Gauge Mexico report provides initial estimates of consumption across the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study, being generated with a subsample of 450 representative households from the official panel that will continue to be strengthened during the second half of the year by completing a subsample of 900 homes. This will continue throughout the year until the installation is completed within the official panel in its entirety.

在《The Gauge Mexico》的首次更新中，我们观察到，在覆盖的 28 个城市中，2024 年 5 月线性电视收视占整体电视消费的 51.6%，流媒体占 17.6%。

Disclaimer: YUMI TV, Streaming Ratings Transition Database – 450 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4+. Universe People 4+: 58,404,410. Period: May 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

2024 年 5 月开始的变化

尼尔森 IBOPE 实施了一个实验室小组，该小组由 200 个拥有宽带互联网的家庭组成，分布在墨西哥的三个主要城市：墨西哥城、瓜达拉哈拉和蒙特雷。这一举措旨在将新技术引入墨西哥，并为该国的流媒体测量奠定基础。迄今为止，该小组的数据一直用于生成The Gauge 墨西哥The Gauge 报告》。

Aligned with the vision of converged TV measurement, the rollout of this new measurement technology has begun in the official Nielsen IBOPE panel. As of today, we have installed a subsample of 450 representative households, and starting this month, it will be used to generate The Gauge Mexico report. This change will provide initial estimates of consumption across the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study. The subsample will continue to be strengthened during the second half of the year, reaching 900 homes. This process will continue until the installation is completed within the official panel in its entirety.

Given the change in scope explained above, we are also making available this month’s report with the previous scope.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 24,382,406. Period: Month: May 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

本快照按月宏观分析了具备流媒体功能的消费者如何通过主要的电视传播平台获取内容，包括空中电视（广播）、流媒体、受限电视（付费电视）和其他来源（其他）。图表本身显示了按类别划分的收视份额，并包括了最主要的单个流媒体发行商的细分。