Streaming Share Reaches All-Time High with 38.8% of TV.
Kentucky Derby on NBC Tops Broadcast Telecasts.
Bridgerton on Netflix Leads Streaming with 5.5 Billion Viewing Minutes.
NEW YORK – June 18, 2024 – Nielsen’s May 2024 report of The Gauge™ revealed a powerful Convergent TV win for Young Sheldon, with 6 billion viewing minutes for the month across broadcast, cable and streaming. After seven seasons on CBS, Young Sheldon concluded its successful run in a series finale which drew 11.74 million viewers (L+7). The sitcom consistently garners considerable viewership in syndication as well, which includes runs on cable networks like TBS and Nick-At-Nite, and broad streaming availability on Paramount+, Netflix and Max. The 6 billion viewing minutes captured by Young Sheldon in May were split almost exactly in half between traditional linear channels and streaming platforms.
此外，5 月份流媒体在电视使用中的份额也创下新高，占电视使用的 38.8%，流媒体平台 Tubi 占电视使用的 1.8%，Roku 频道占 1.5%。
与往年同期相比，5 月份电视总体使用率略有下降（-2.4%），但与去年同期相比，5 月份电视使用时间略有增加（+1.4%）。在所有收视类别中，流媒体的增长幅度最大，其在电视使用中的份额增加了 0.4 个百分点，达到 38.8% 的新高水位。与 2023 年 5 月相比，流媒体使用率攀升了 8%，在电视中的份额增加了 2.4 个百分点。
FAST 平台（Tubi、The Roku Channel、PlutoTV）继续保持增长势头，5 月份各增长 0.1 个百分点，本月电视份额合计达到 4.1%。与 2023 年 5 月相比，Tubi 和 The Roku Channel 的使用率分别增长了 43% 和 36%。
YouTube continued its run as the top streaming platform and tied its previous platform-best share of 9.7%, which it set in March 2024. Behind YouTube was Netflix, which maintained a 7.6% share of TV and owned this month’s most watched streaming title: 布里奇顿. Netflix released the first four episodes of Bridgerton’s third season on May 16, and by month’s end the iconic Netflix original captured over 5.5 billion viewing minutes.
广播节目收视率因 "决赛季 "而上升，5 月份该类节目的收视率增加了 0.1 个百分点，占电视收视率的 22.3%。5 月份，NBC 电视台的 "肯塔基德比赛 "再现了 2023 年的辉煌，以 1,600 万的收视率蝉联广播节目收视冠军，比去年同期增加了 100 多万。在连续两个月的增长之后，有线电视收视率下降了 0.9 个百分点，占电视总使用率的 28.2%。尽管 NBA 季后赛占据了 5 月份有线电视转播的前六名，但 NCAA 篮球锦标赛的结束以及体育赛事转播的减少总体上导致了有线电视收视率的大幅下降。
2024 年 5 月的测量区间为 04/29/24 至 05/26/24。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
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作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过了解人们及其在所有渠道和平台上的行为，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。尼尔森在全球超过 55 个国家开展业务。
新闻联系人
Lauren Pabst，尼尔森
lauren.pabst@nielsen.com
