体育节目和编剧剧使广播节目连续第三个月实现增长，并创下自 1 月份以来的最大电视份额
MLB 季后赛和 NFL 比赛在 FOX 吸引了大量转播观众
美国国家橄榄球联盟（NFL）比赛在本月转播的 16 场比赛中名列前茅
NEW YORK – November 19, 2024 – Broadcast viewership continued its seasonal ascent in October, lifted by gains in both sports and drama viewing, according to Nielsen’s October 2024 report of The Gauge™. The broadcast category exhibited 7% monthly growth and added 1.4 share points in October to finish at 24.0% of total time spent watching television—its largest monthly share of TV since January. October marked the third consecutive month of growth for broadcast, and the category has added 3.7 share points over that time period.
10 月份广播节目收视率的增长主要得益于电视剧收视率增长了 29%，以及体育节目收视率增长了 10%。国家橄榄球联盟（NFL）的比赛再次占据了本月广播节目的收视榜首，成为收视率最高的 16 个节目之一。第 7 周堪萨斯城酋长队与旧金山 49 人队的对决吸引了福克斯电视台 2700 万观众，成为 10 月份收视率最高的比赛。除橄榄球外，FOX 电视台播出的世界系列赛第一场比赛吸引了 1,520 万观众，在最佳电视转播排行榜上名列第 17 位。
10 月份，有线电视收视占电视总使用率的 26.3%（+0.2 个百分点），自 4 月份以来首次出现正份额变化。在 10 月 1 日副总统辩论和大选日之前长达一个月的报道的带动下，新闻节目收视率增长了 5%；在 NFL 周一晚橄榄球赛、大学橄榄球赛和 MLB 季后赛的带动下，体育节目收视率增长了 52%。体育和新闻节目也是 10 月份收视率最高的有线电视转播节目，其中 NFL 周一晚橄榄球赛堪萨斯城和新奥尔良之间的比赛在 ESPN 吸引了 1400 万观众，位居榜首，其次是 FOX 新闻频道的副总统辩论，吸引了 790 万观众。与 2023 年 10 月相比，有线新闻全年增长了 17%，有线体育则增长了 14%。
Streaming viewership in October was fairly flat compared to last month, with eight of the 11 reported streaming services within 0.1 share point or less of their September totals. The category accounted for 40.5% of total time spent watching TV (-0.5 pt.). Among the streamers with larger monthly differentials, The Roku Channel was up 12% and added 0.2 share points to finish the month at 1.8% of television, a high point for the FAST service. Netflix was down 4% with 7.5% of TV (-0.4 pt.), but still managed to own the top five streaming originals this month, led by 爱是盲目的, which was also the top streaming title in October, with 4.4 billion viewing minutes.
* 注：在此期间，Hulu 的部分收视率（估计约为 25%）被无意中归因于 Disney+。该问题已在 10 月底得到解决，并将继续得到纠正。这不会影响 10 月份的媒体分销商指数。
2024 年 10 月的测量月包括四个星期：2024 年 9 月 30 日至 2024 年 10 月 27 日。尼尔森测量周为周一至周日。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
新闻联系人
劳伦-帕布斯特
lauren.pabst@nielsen.com
