SAG-AFTRA 授权使用尼尔森流媒体数据

NEW YORK – May 2, 2024 – SAG-AFTRA, the American labor union that represents more than 160,000 professionals in the media and entertainment industries and Nielsen, a global leader in audience measurement, data and analytics, today announced that the union has selected Nielsen as its third-party provider of streaming content measurement.

Powered by Nielsen’s 流媒体内容评级 service, which provides audience insights for programs and episodes across streaming platforms, SAG-AFTRA will have an objective source of domestic viewership data for original streaming programming. This data, and the insights gleaned from it, will inform the union’s forecasting and enforcement efforts around the new terms of the streaming bonus provisions of the 2023 TV/Theatrical Contract. As an independent source of audience measurement insights, Nielsen’s data will complement first-party data from streaming platforms and serve as a consistent and comparable lens through which the performance of streaming titles across various distribution platforms can be analyzed.  

"尼尔森首席执行官卡蒂克-拉奥（Karthik Rao）表示："过去十年来，媒体格局和受众行为的快速演变不仅影响了内容的消费和测量方式，也极大地影响了娱乐业赖以生存的财务模式。"SAG-AFTRA 选择尼尔森作为流媒体领域客观、一致的受众测量洞察力的来源，我们感到无比自豪。

“New business models require new tools, and that’s why we’ve enlisted Nielsen,” said SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland. “The information they provide will give us the means to cross-check the data streamers give us and ensure employers are fulfilling their contractual obligations to our members.” 

关于尼尔森

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (推特, LinkedIn, 在 Facebook 上 和 Instagram).

关于 SAG-AFTRA

SAG-AFTRA represents approximately 160,000 actors, announcers, broadcast journalists, dancers, DJs, news writers, news editors, program hosts, puppeteers, recording artists, singers, stunt performers, voiceover artists, influencers and other entertainment and media professionals. SAG-AFTRA members are the faces and voices that entertain and inform America and the world. A proud affiliate of the AFL-CIO, SAG-AFTRA has national offices in Los Angeles and New York and local offices nationwide representing members working together to secure the strongest protections for entertainment and media artists in the 21st century and beyond. Visit sagaftra.org online or find us on social (Instagram, Facebook, and 推特).

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