尼尔森 "地方仪表板 "获得了中央人民广播电台的全额资助
ARLINGTON, VA; May 13, 2024 —PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth audience data. The dashboards will display local market linear television audience data to give stations an enhanced understanding of the viewers they reach throughout the day.
Member stations will have access to an interactive dashboard that includes critical audience metrics across all designated market areas (DMAs) with PBS Member Stations. The dashboards will help stations understand their diverse & comprehensive audiences within their local communities.
"公共广播公司商业智能副总裁艾米-桑普森（Amy Sample）说："高质量的数据可以帮助我们随时随地接触到观众，与他们熟悉和喜爱的内容建立新的联系。"我们与尼尔森正在进行的合作，部分归功于 CPB，现在为成员电视台提供了一个强大的新工具来了解他们的观众和对当地社区的影响。这将有助于与长期的粉丝建立联系，同时创造新的粉丝"。
"公共广播公司总裁兼首席执行官帕特里夏-哈里森（Patricia Harrison）说："公共电视台的优势在于与社区的联系，这些仪表盘将提供宝贵、详细的数据，帮助电视台更好地了解观众。"公共广播公司很高兴能资助这项对地方公共媒体电视台的投资"。
“As long-standing partners with PBS Member Stations in nearly every local market, we are excited to expand our relationship with PBS Corporate to deliver critical audience insights via a new intuitive and innovative dashboard” said Paul LeFort, Managing Director, Nielsen Local TV. “Nielsen’s unique capability to report PBS audiences across all platforms, including Cable Satellite, Over-the-Air, Digital & virtual MVPDs enables PBS Member Stations to demonstrate their engaged audiences to sponsors, underwriters, and community organizations more effectively than ever before. We are grateful to have the support of critical local media partners like PBS.”
尼尔森地方仪表板将于 5 月下旬开始向公共广播公司成员电视台提供，CPB 也将获得类似的数据。公共广播公司将在今天至 5 月 15 日在拉斯维加斯举行的公共广播公司年会上举办展览，并在今年夏天举办多次网络研讨会。
关于公共广播公司
公共广播公司, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 36 million adults on linear primetime television, more than 15 million users on PBS-owned streaming platforms, and 56 million people view PBS content on social media, inviting them to experience the worlds of science, history, nature, and public affairs; to hear diverse viewpoints; and to take front-row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS LearningMedia for digital content and services that help bring classroom lessons to life. As the number one educational media brand, PBS KIDS helps children 2-8 build critical skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality content on TV — including a PBS KIDS channel — and streaming free onpbskids.org and the PBS KIDS Video app, games on the PBS KIDS Games app, and in communities across America. More information about PBS is available at PBS.org, one of the leading dot-org websites on the internet, 在 Facebook 上, Instagram, or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Communications on X (formerly Twitter).
关于中央人民广播电台
The Corporation for Public Broadcasting, a private, nonprofit corporation authorized by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally managed and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television, and related online services. For more information, visit cpb.org, follow us on 在 Facebook 上 和 LinkedIn 和 subscribe for email updates.
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。尼尔森在全球超过 55 个国家开展业务。欲了解更多信息，请访问 www.nielsen.com，并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
新闻联系人
萨拉-穆拉托雷
sarah.muratore@nielsen.com
