FAST 频道促进 FOX 和 Roku 的发展
NEW YORK - June 25, 2024 – Last month Nielsen introduced 媒体分销商仪表, a cross-platform view of total TV consumption aggregated by parent media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. In the May 2024 report of The Media Distributor Gauge, FOX jumped from a 6.1% share of total television viewing in April to 6.4% in May, demonstrating the largest increase in share among reported national media companies this month. FOX’s growth was amplified by a nearly 5% monthly viewing increase from its affiliate FAST provider Tubi TV (which also accounted for a platform-best 1.8% of total TV usage), and a 1.6% monthly increase from FOX News Channel. Disney retained the largest share of TV viewing among all distributors with 11.4% this month.
在 "媒体分销商指数 "排名的其他 13 家媒体公司中，Roku 频道的月收视率上升了 1.3%，使 FAST 提供商的电视份额达到了平台最佳的 1.5%，总排名上升到第 10 位，是本月排名上升的唯一一家公司。YouTube 和 NBCUniversal 也在 5 月份各增加了 0.1 个份额点，分别占电视总收视率的 9.7% 和 9.0%。
As covered in the May 2024 report of The Gauge, time spent watching TV in May was down slightly compared with April, which led the majority of media companies to either remain flat from a share perspective (Paramount, Warner/Discovery, Netflix, Scripps, Weigel), or to give up 0.1 share point (Disney, Amazon, A&E, Hallmark, AMC).
继 4 月份的首次报告之后，5 月份的新报告对《媒体发行量表》进行了多项更新。其中，NBA-TV 和 Hogar de HGTV 被映射到华纳/Discovery，Twitch 被映射到亚马逊。将这些实体添加到各自的发行商不会改变华纳/发现或亚马逊在 4 月份的份额或排名，但会影响每个发行商在 5 月份增加 0.1 个份额点。
2024 年 5 月的测量区间为 04/29/24 至 05/26/24。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen’s National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter/X, LinkedIn, 在 Facebook 上 和 Instagram).
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劳伦-帕布斯特
lauren.pabst@nielsen.com
