品牌可以利用定制的洞察力获得最佳投资价值
伦敦 – July 17, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has today announced that it is using AI object detection software, within its Ad Intel product, to locate and capture logos across advertising materials. This enables Nielsen to give its clients bespoke and tailored advanced insight for their competitor analysis.
物体检测技术的使用使尼尔森能够为客户提供有关徽标使用或广告中任何物体的全面竞争对手分析。该技术可以检测多种对象，其架构易于定制和集成。它具有高度可扩展性，能够处理大量数据。
John Mead, Ad Intel Client Service Lead, EMEA, commented: “Whether it is the upcoming Paris Olympics, the 2026 FIFA World Cup, or any other global tentpole event, there are stringent rules and regulations around the use of official logos. This use of AI object detection software allows us to locate and capture images so that we can check if any non-official brands are illicitly using assets, particularly logos. Official partners and sponsors will often have the exclusive rights to utilise these marketing assets, and we are now able to help these brands to ensure that they are getting the best value from their investments. Additionally, we can support global events to ensure that their Partners and Supporters are using the official assets in the correct way, and not misusing intellectual property rights and advertising guidelines and are not becoming the victims of ambush marketing by other brands.”
尼尔森的 "Ad Intel 产品是当今最具竞争力的全球广告数据的最全面来源。该平台使广告商、代理商、出版商和广告平台能够监测电视、音频、数字（包括特定市场的搜索和社交）、印刷、户外和影院的广告活动。Ad Intel 提供全面的跨平台广告情报，具有可操作的洞察力，能够识别潜在客户、分析品牌战略，并从过去的广告活动中吸取经验教训，为下一次广告活动制定计划。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
新闻联系人
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
