Nielsen & Video Research renew partnership with goal of cutting-edge, de-duplicated cross-media measurement solution for Japan

利益相关者表示："重振联盟是日本媒体发展的下一步，也是日本媒体行业的一大胜利"。

日本东京，2024 年 9 月 11 日 - 尼尔森, a global leader in audience measurement, data and analytics (Asia headquarter: Singapore, President Commercial Asia: Arnaud Frade) today announced the formation of a strategic partnership with Video Research (headquarter: Chiyoda-ku, Tokyo, President & CEO: Yutaka Ishikawa), Japan’s leading media and marketing 该公司是一家研究公司，旨在为日本独特的市场开发一种去重复的跨媒体测量解决方案。 

通过与业界的合作，双方将在尼尔森和视频研究公司 2017 年合作的基础上，率先开发出专门针对日本独特媒体环境的尖端、去重复、跨媒体测量解决方案。 

这一强大的联盟将 Video Research 的线性电视测量专业技术和基础设施（目前是日本线性电视测量的货币）与尼尔森行业领先的技术、覆盖范围和全球支持结合在一起，将大数据的规模与细化的洞察力和本地市场需求结合在一起。

Yutaka Ishikawa, President & CEO of Video Research added: “Video Research has long supported the industry by providing television viewership data and more in the region, while Nielsen remains a global leader in data and analytics, making this partnership a win-win for Japan’s media industry. We are excited to renew our working arrangement with Nielsen and we look forward to the development of an integrated reach measurement solution across linear media and digital, which will deliver more accurate data to advertisers and media companies.”

Arnaud Frade, President, Commercial for Asia of Nielsen, said: “Given the rapid evolution of the media landscape in Japan, today’s announcement is timely and a huge win for the industry. I can’t overstate the importance of the solution we are creating here – not just technologically, but in scale and accuracy. Only an alliance of this magnitude, which combines our audience measurement and analytics capabilities, can meet the unique needs of the Japanese market. It’s a much-needed next step in innovative metrics and multi-screen measurement. I’m excited to be a part of this reinvigorated relationship with Video Research and I look forward to shedding new light on the media consumption habits of Japanese consumers.”

关于尼尔森

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

了解更多信息，请访问 www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram). 

关于视频研究有限公司

Video Research Co., Ltd. is a data and systems company that supports the video business, including television. Established in 1962 as the only research institute in Japan to provide TV viewership data, we have been providing cutting-edge data such as various media data and marketing data, including TV viewership surveys in Japan, and providing total support for solving corporate marketing issues. For more information, please visit the Video Research website: https://www.videor.co.jp/

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