在业界领先的 The Gauge™ 的基础上，新的洞察力显示了各媒体公司受众参与的总体跨平台情况。
迪斯尼在 4 月份的媒体分销商排行榜上名列榜首，占据了 11.5% 的电视观看时间。
NEW YORK - May 14, 2024 – Nielsen, a global leader in audience measurement, data and analytics, today launched 媒体分销商仪表, a first of its kind, cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. This new view is being released in addition to The Gauge™ report for April 2024, which is detailed below.
"尼尔森首席执行官卡蒂克-拉奥（Karthik Rao）表示："随着越来越多的节目跨平台播出，对于创作者、广告商和整个行业来说，了解观众在看什么以及在哪里看至关重要。尼尔森首席执行官Karthik Rao表示："《媒体发行量表》是对《媒体The Gauge 》的完美补充，也是同类首份融合电视比较报告。这些报告共同描绘了当今电视收视的最完整图景，这对我们即将开始的'Upfront'至关重要"。
这一新的洞察力是通过映射包括广播和有线电视网络及流媒体服务在内的所有全国性媒体分销商及其母公司而产生的。尼尔森计算每个网络服务在电视屏幕上的总观看时长，并根据最初的分销商映射汇总这些总时长，最终得出每个母公司在电视总使用时长中所占的份额。媒体分销商指标》中母公司的最低报告门槛是 1.0% 的电视份额。与The Gauge 中跟踪的每月电视使用量波动类似，媒体公司视图中的排名也会随着电视收视的季节性变化而变化。
在尼尔森发布的首份《媒体分销商指数》报告中，14 家媒体公司的电视收视份额达到或超过了 1.0%。迪斯尼是 4 月份表现最好的公司，占电视收视份额的 11.5%，其中 42% 的份额来自 Disney+ 和 Hulu 的收视。YouTube 以 9.6% 的电视收视份额位居第二，NBCUniversal 以 8.9% 紧随其后，派拉蒙为 8.8%，华纳兄弟探索公司为 8.1%，分列前五。Netflix 以 7.6% 的电视份额排名第六，也是报告中排名第二的流媒体发行商。
Gauge™：尼尔森 2024 年 4 月电视总使用量月度快照
四月份的收视率创下了历史新高：NCAA 女子篮球锦标赛在广播和有线电视上的播出，以及亚马逊 Prime Video 新推出的原创剧集《辐射》（Fallout），该剧创下了流媒体的收视新高，成为其迄今为止最成功的节目。从总体使用情况来看，电视收视时间环比（下降 2%）和同比（下降 0.6%）均持平。
横跨主要观看类别：
- 电缆 was the only category in The Gauge to escape decline as it achieved a second consecutive monthly increase in share, moving up from 28.3% of TV in March to 29.1% (+0.8 pt.) in April. Cable sports viewing increased 28% vs. March, bolstered by NCAA basketball tournament coverage, NBA playoffs and the NFL draft. Women’s NCAA basketball finals and semifinals coverage accounted for four of the top six cable telecasts in April, and the WNBA draft notched 17th. While cable viewing increased about 1% on a monthly basis, a year-over-year comparison shows viewing has declined 8.2% vs. April 2023, and its share has lost 2.4 points.
- 广播 viewing was down 3% in April, which equated to a 22.2% share of TV (-0.3 pt.). Similar to cable, women’s sports were the bright spot in the broadcast category this month. The NCAA women’s basketball championship game drew 17.6 million viewers on ABC (plus over 1 million more tuned in on ESPN), making it the top broadcast telecast in April by a large margin. The drama genre accounted for 29% of broadcast viewing, driven by Tracker, NCIS and Young Sheldon on CBS, and Chicago Fire and Chicago Med on NBC.
- 流媒体 viewership declined 1.9% from March to April, prompting the category to lose just 0.1 share point to account for 38.4% of total television. Amazon Prime Video saw the largest increase among streaming services this month with a 12% monthly increase for 3.2% of TV (+0.4 pt.). Prime Video’s April success was driven by its original series Fallout, which also topped all streaming titles this month with over 7 billion viewing minutes. YouTube, despite a 3% monthly decline in viewing, added a 15th month to its streak as the top streaming platform in The Gauge with a 9.6% share of TV in April.
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen’s National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter/X, LinkedIn, 在 Facebook 上 和 Instagram).
新闻联系人
劳伦-帕布斯特
lauren.pabst@nielsen.com
