London – June 26, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in the UK.
Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the UK’s launch means that it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV – and is the first of the 11 markets to go live.
在Nielsen ONE Ads（该公司的跨平台营销活动测量产品套件）中对 YouTube CTV 应用程序的测量包括共同观看，并将与谷歌在电脑和移动设备上的其他曝光进行重复计算。
"尼尔森受众测量首席产品官迪尔德丽-托马斯（Deirdre Thomas）表示："此次发布使我们的代理商和广告客户能够比较YouTube在电脑、移动和CTV设备上的广告覆盖率，从而全面了解YouTube在英国的广告投放效果。"尼尔森受众测量部首席产品官迪尔德丽-托马斯（Deirdre Thomas）说："提供重复的YouTube CTV测量是我们计划中的一个重要里程碑，我们计划提供真正的跨平台测量，为所有人提供更美好的媒体未来，我们很荣幸能与谷歌合作，在英国实现这一目标。
Nielsen ONE Ads 中增加了对 YouTube CTV 的测量，使购买者能够更好地了解覆盖范围、管理频率并验证他们在 YouTube 上购买的受众，其可比性比以往任何时候都要高。其他三屏市场将于 2024 年第三季度发布。
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
新闻联系人
Ben Gold
Director of Communications EMEA
ben.gold@nielsen.com
+44 7816 252 017
