Sydney, 27 August – Nielsen, a global leader in audience measurement, data and analytics, today announced the expansion of YouTube Connected TV (CTV) ads measurement to include deduplication with mobile and desktop devices in Australia, building on more than a decade of deduplicated digital ad reach metrics (across computer and mobile) for Nielsen in this important market.
Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the Australian launch means that it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV – in the market.
在Nielsen ONE Ads（该公司的跨平台营销活动测量产品套件）中，对 YouTube CTV 应用程序的测量包括共同观看，并将与电脑和移动设备上的其他 YouTube 曝光进行重复计算。
Monique Perry, Managing Director of Nielsen Pacific, said: “Today’s launch gives Nielsen’s agency and advertiser clients a complete picture of YouTube campaign performance through an independent, comparable measurement system, which allows them to measure and analyse YouTube’s ad reach across computer, mobile, and CTV devices as part of their overall digital campaigns.
The inclusion of YouTube on CTV is the next step in a more than decade-long commitment to independent, deduplicated digital measurement by Nielsen in Australia, and provides much-needed coverage against the latest digital devices – connected televisions (CTV).”
Nielsen ONE Ads 中增加了对 YouTube CTV 的测量，使买家能够更好地了解覆盖范围、管理频率并验证其在 YouTube 上购买的受众，而且比以往任何时候都更具可比性。
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Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
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丹-查普曼
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