Sydney, September 18, 2024 – Nielsen today announced the launch of 高级受众, (powered by Nielsen Consumer & Media View (CMV), which is backed by strategic integrations with prominent demand-side platforms (DSPs), to advance digital campaign targeting capabilities across Australia and New Zealand.
Nielsen Advanced Audiences will be available for digital campaigns and all digital activations by simply searching for “Nielsen 高级受众” on some of the region’s most prominent DSPs.
Such integrations will give advertisers and agencies an end-to-end solution, allowing them to profile their audiences in CMV, while simultaneously targeting them via affiliated DSPs, leveraging Nielsen’s deeper consumer insights for greater precision.
Nielsen Pacific MD, Monique Perry said: “This is a huge win for advertisers and agencies. By integrating Nielsen Advanced Audiences (powered by CMV) into demand-side platforms, we’re connecting brands with the audiences they want the most, ensuring every digital activation is grounded in real consumer behaviour and insights.”
Jonathan Betts, Nielsen Pacific, Executive Director, Commercial Growth and Product Strategy, added: “Nielsen Advanced Audiences is the answer to the evolving needs of advertisers in a digital-first world, where precision targeting has become a ‘must-have’ for effective marketing.
We all know advertisers need reach, but increasingly they need to connect with the right people, in the right place, at the right time, and Nielsen Advanced Audiences (Powered by CMV) delivers that via more nuanced segments.
这解决了业界面临的一个紧迫挑战，同时提高了数字媒体规划和效果的透明度和责任感。
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
关于尼尔森高级受众
尼尔森高级受众洞察力可丰富您的第一方数据，从而与澳大利亚和新西兰消费者建立真实联系，推动业务取得更大成功。
越了解受众，就越容易与他们建立联系。凭借丰富的人口统计和生活方式数据、购买行为和意向信息以及广泛的媒体习惯报告，尼尔森高级受众塑造了成功的品牌、广告和营销战略。
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丹-查普曼
dan.chapman@niesen.com
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