Auckland, November 26, 2024 – Nielsen today announced the launch of 高级受众 in New Zealand, (powered by Nielsen Consumer & Media Insights – CMI), which is backed by strategic integrations with prominent demand-side platforms (DSPs), with over 4,000 segments to use via advanced digital campaign targeting capabilities across the country.
尼尔森高级受众是新西兰首个同类解决方案，只需在您最熟悉的平台上搜索 "尼尔森高级受众（新西兰）"，即可为数字营销活动和激活提供无缝集成。
这些整合将为广告商和广告代理公司提供端到端解决方案，使他们能够在尼尔森 CMI 中对受众进行分析，同时通过附属 DSP 对受众进行定位，利用尼尔森更深入的消费者洞察实现更高的精准度。
Managing Director, Nielsen , Monique Perry said: ”This is a win for advertisers and agencies. By integrating Nielsen 高级受众 into demand-side platforms, we’re enabling brands to precisely target bespoke audiences, ensuring every digital activation is tailored to real consumer behaviour and insights. That means brands can focus their efforts where they matter most – efficiently connecting them with the audiences that drive real results.”
Ella Gribben, Commercial Director, Audience Measurement, added: “Nielsen Advanced Audiences is a response to the industry’s increasing need for precision targeting in a digital-first world. The end-to-end solution simplifies processes for agencies and advertisers, making it a unique approach.
我们都知道到达率很重要，但真正的价值在于在正确的时间、正确的地点将品牌与正确的人联系起来，而这正是 Advanced Audiences 的优势所在。
It allows advertisers to tap into more nuanced audience segments, tailored specifically to New Zealand. It means smarter, more impactful campaigns – campaigns that will now be more transparent, more effective, and much easier to plan.”
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
关于尼尔森高级受众
尼尔森高级受众洞察力可丰富您的第一方数据，从而与新西兰消费者建立真实联系，推动业务取得更大成功。
越了解受众，就越容易与他们建立联系。凭借丰富的人口统计和生活方式数据、购买行为和意向信息以及广泛的媒体习惯报告，尼尔森高级受众塑造了成功的品牌、广告和营销战略。
新闻联系人
丹-查普曼
dan.chapman@niesen.com
+61 4040884
