扩大YouTube CTV广告测量范围是全球Nielsen ONE 战略的关键一步
February 8, 2024 – Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in markets including Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand, and the UK. This builds on the recent announcement of Nielsen ONE’s global roll out.
Nielsen ONE Ads 是公司的跨平台营销活动测量产品套件，可提供重复受众覆盖率和频率指标。将 YouTube CTV 添加到Nielsen ONE Ads 国际版后，广告商和广告代理公司可以全面了解跨平台的广告活动。它还能让购买者更好地了解覆盖范围、管理频率并验证其在 YouTube 上购买的受众，其可比性比以往任何时候都要高。
“The expansion of our measurement of YouTube CTV ads in 11 countries is a major step forward in our Nielsen ONE global roll out,” said Deirdre Thomas, Chief Product Officer for Nielsen Audience Measurement. “Agencies and advertisers need comprehensive, consistent, deduplicated measurement of audiences globally, and Nielsen is uniquely positioned to provide that. We are proud to partner with Google to enable YouTube CTV measurement within Nielsen ONE. This is another major milestone on our path to deliver true cross-platform measurement.”
“The way people watch video has changed, and advertisers are calling for comprehensive cross-media measurement across screens,” said Kate Alessi, Managing Director, Global Product Solutions, YouTube. “This expansion allows advertisers and agencies in 11 additional markets to compare YouTube’s reach across devices with TV, providing a more complete picture of ad spend and the deduplicated audiences they’re reaching.”
时间表
不同市场的扩展时间表将有所不同，英国将于 2023 年第四季度成为首个启动非重复 CTV 广告测量的市场。
在 3 屏和 4 屏推出重复指标的完整时间表如下：
手机、电脑和 CTV 三屏重复数据删除：
- 英国：Q2 2024
- 德国、印度、意大利、韩国、澳大利亚、印度尼西亚、日本、墨西哥、菲律宾和泰国：Q3 2024
- 其他市场的时间表将于 2024 年公布
手机、电脑、线性电视和 CTV 四屏重复数据删除：
- 2024 年下半年，印度尼西亚、墨西哥、菲律宾、泰国、韩国和英国
- 其余市场将在适当的时候公布。
尼尔森和谷歌还将继续寻找机会，在全球其他市场拓展这些服务。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
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新闻联系人
Ben Gold
ben.gold@nielsen.com
