广告商和广告代理公司首次可以通过以下方式直接比较 TikTok 和其他发布商在所有屏幕上的广告效果Nielsen ONE
NEW YORK – December 5, 2024 – 尼尔森, a global leader in audience measurement, data, and analytics, and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the U.S. The new integration provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across all screens, including digital, CTV, and linear. With a better understanding of TikTok’s unique contribution to audience reach, buyers can build more effective media plans , connect with the right audience, and improve return on media investment.
Capturing audience engagement on platforms like TikTok is critical as audiences move seamlessly across platforms and devices. Nielsen is uniquely positioned to deliver cross-media measurement via Nielsen ONE, providing the industry with the most comprehensive, trusted insights on audience reach. The integration with TikTok uses cleanroom technology and Nielsen’s industry-leading panels and data assets to provide independent and verified reporting of demographic data for campaign measurement in Nielsen ONE.
“In the dynamic video landscape, brands need to extend their reach beyond traditional channels. TikTok’s commitment to providing diverse measurement tools, including our integration with Nielsen ONE, enables advertisers to understand and leverage cross-media engagement, driving meaningful results,” said Jorge Ruiz, Global Head of Marketing Science TikTok.
"在一个支离破碎的生态系统中，广告商越来越难以理解和证实其媒体计划中每个元素的增量价值。尼尔森受众测量部总经理Ameneh Atai表示："将TikTok整合到Nielsen ONE ，为广告主提供了急需的清晰度，并最终帮助广告主在规划和测量跨平台及出版商营销活动时做出最明智的决策。
This announcement reinforces Nielsen’s track record of innovation and modernization of its measurement, coming on the heels of the MRC’s accreditation of integration of first-party live streaming data into National TV measurement. In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement.
对于广告商、代理商和出版商而言，尼尔森最近扩展了Nielsen ONE ，除了先进的受众、规划和测量功能外，还包括结果功能。尼尔森的测量由来自 120 多万个人面板的个人级数据提供支持，并以业内最大的大数据足迹和最广泛的数字、线性、流媒体和 CTV 覆盖范围为后盾。
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
新闻联系人
萨拉-穆拉托雷
sarah.muratore@nielsen.com
