LiveRamp’s RampID technology supports data integration and granular insights for publishers and buyers
NEW YORK – June 13, 2024 – Nielsen, a global leader in audience measurement, data and analytics, today announced that LiveRamp, a leading global data collaboration platform, is now interoperable with Nielsen to power 大数据 + 小组 advanced audience planning and measurement in Nielsen ONE.
该交易通过LiveRamp将第一和第三方数据源无缝连接到尼尔森，从而利用Nielsen ONE Ads、尼尔森的策划套件和尼尔森的数据驱动线性解决方案对受众进行跨平台策划和测量。客户可以在尼尔森生态系统中创建和利用高级受众，在家庭和个人层面上进行跨屏幕的整体、端到端规划和测量。
LiveRamp的整合进一步增强了尼尔森在市场中的互操作性，加强了与出版商、平台、数据提供商和代理控股公司的长期整合。LiveRamp的RampID为生态系统的连接和协作提供了全面、始终在线的跨平台使用案例，使客户能够大规模地建立和评估即时受众，从而增强跨平台的电视规划和测量。
“We’ve seen the industry demand grow across linear and digital for highly targeted audiences powered by big data,” said Stefan Maris, Chief Partnerships Officer, 尼尔森. “Our integration with LiveRamp enables seamless connectivity of both first and third-party data to plan and measure advanced audiences at scale using Big Data + Panel.”
“Our integration with Nielsen delivers a more holistic and detailed understanding of audiences across screens that empowers both brands and agencies to improve activation, and publishers to enhance the value of their inventory,” said Vihan Sharma, Chief Revenue Officer, LiveRamp. “All parties gain access to deep insights that fuel a powerful flywheel around planning and measurement.”
“LiveRamp and Nielsen’s new integration allows Havas Media to holistically plan on, buy, activate and measure custom-built advanced audiences as part of our proprietary Converged product suite to better serve our clients,” said Mike Bregman, Chief Activation Officer for Havas Media Network North America. “This integrated solution will enable us to leverage first- and third-party data and we’re excited to introduce it across our portfolio.”
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
关于 LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Learn more at www.liveramp.com.
Press contact
兰登-奥库姆
Sr. Communications Manager
landon.oakum@nielsen.com
