多年协议现包括 Over the Top 测量
NEW YORK – March 27, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement.
作为新协议的一部分，Circle City 现在将利用尼尔森的本地 OTT（Over the Top）测量功能，该功能可测量流媒体应用程序和线性电视的本地受众。这一新增功能将为 Circle City 的广播和数字平台带来更多的 "印象"（Impressions），并为其在多个平台上的覆盖范围提供最全面的视图，从而增强对其受众的关键洞察力，并最终带来新的增收机会。
“At Circle City we’re proud to serve our local communities every day. We truly value Nielsen’s approach to innovation and ongoing investments in Local TV. We are excited to be adding Local OTT measurement to gain an even deeper understanding of our local audiences regardless of where or how they’re watching,” said DuJuan McCoy, Owner & President of Circle City Broadcasting.
“We are thrilled to extend our long-standing work with Circle City to report their deep & diverse audiences with insights they need to drive content decisions and incremental revenue opportunities for their audiences across Indiana,” said Paul LeFort, Managing Director of Nielsen’s Local TV business. “As our Big Data + Panel solution for Local TV comes to market this year, Nielsen remains committed to serving our customers with best in class Local TV measurement inclusive of Over-the-Air, Out-of-Home and direct persons measurement , and representing the diverse communities served by broadcasters like Circle City.
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。尼尔森在全球超过 55 个国家开展业务。欲了解更多信息，请访问 www.nielsen.com，并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
媒体联系人
萨拉-穆拉托雷
尼尔森
sarah.muratore@nielsen.com
