批准尼尔森整合国家面板和第一方流媒体测量是首创之举
MRC 已更新尼尔森全国面板测量认证
New York – November 1, 2024 – The Media Rating Council (MRC) today approved the integration of first-party live streaming data into Nielsen’s accredited National Television service and renewed accreditation for Nielsen’s National Panel measurement. This vote of confidence in Nielsen’s first-party data integration makes Nielsen the first accredited live-streaming solution with persons-level granularity. The approval of first-party data integration bolsters all of streaming measurement moving forward.
“We’re thrilled and humbled to earn first-party approval from the MRC. It’s a great affirmation of Nielsen’s ability to innovate at the speed of the market, while doing so in a safe and verified way,” said Nielsen CEO Karthik Rao. “With time-tested methodologies like our accredited persons panel and precise new solutions for the streaming era, we believe Nielsen is right where the industry needs us to be—at the convergence of all the ways people watch content. This will give the industry a true view of linear and streaming viewing like never before.”
"MRC首席执行官兼执行董事乔治-艾维（George Ivie）表示："我们祝贺尼尔森延长其全国电视面板测量认证，并获准将其第一方流媒体数据整合到面板测量中。"这是一项重要的工作，我们感谢尼尔森对 MRC 认证过程的持续承诺"。
这延续了尼尔森的创新和现代化记录，巩固了其在受众测量领域的领导地位。
关于尼尔森
尼尔森是受众测量、数据和分析领域的全球领导者。通过了解人们及其在所有渠道和平台上的行为，我们为客户提供独立的、可操作的情报，使他们能够与全球受众建立联系并进行互动--无论是现在还是未来。
Nielsen is the industry leader in streaming measurement with widely adopted products like Streaming Content Ratings (which feeds into Nielsen’s Streaming Top 10) and Streaming Platform Ratings (which provides the streaming data behind The Gauge and Media Distributor Gauge). Additionally, Nielsen has expanded National TV out-of-home-measurement.
对于广告商，尼尔森最近推出了具有高级受众和结果功能的Nielsen ONE 。尼尔森将继续提供统一的跨媒体解决方案，对受众参与情况进行重复分析。
Beyond audience measurement and advertising planning, Nielsen data supports the media industry by helping to inform content programming and licensing decisions, along with carriage fees for TV distribution deals. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
About the MRC
媒体评级委员会成立于 1963 年，是一个非营利性行业协会，由领先的电视、广播、印刷和数字媒体公司以及广告商、广告代理公司和行业协会组成，其目标是确保测量服务的有效性、可靠性和有效性。希望获得 MRC 认证的测量服务机构必须向客户披露其服务的所有方法，遵守 MRC 的《媒体评级研究最低标准》以及其他适用的行业测量准则，并接受 MRC 设计的审核，以验证和说明其程序。此外，MRC 成员还积极探索他们认为优先的研究课题，努力提高市场研究的质量。目前，约有 110 种研究产品通过了 MRC 的审核。有关 MRC 的更多信息，请访问 www.mediaratingcouncil.org。
联系方式
Jake Urbanski，尼尔森传播公司
