Auckland, New Zealand – March 27, 2024 - Data released today by 尼尔森Ad Intel, New Zealand’s most comprehensive ad spend monitoring service, has revealed which brands invested the most in advertising across the nation in 2023.
尼尔森公布的新西兰广告支出最高的 20 强名单是详细分析的结果，准确反映了去年 1 月至 12 月期间的广告趋势和支出情况。
零售业巨头哈维-诺曼（Harvey Norman）位居榜首，巩固了其全国最大广告商的地位，紧随其后的分别是新西兰食品公司（Foodstuffs NZ）和伍尔沃斯（Woolworths）。
澳新银行在金融机构中名列榜首，排在第 4 位，而 Spark 则是电信广告支出最多的公司，排在第 5 位。
In a bid for dominance over New Zealand’s lucrative hardware and garden market, Mitre 10 (13th) outspent Bunnings (18th), while KFC was the highest spending fast food advertiser, coming in at number 6 – three places ahead of rival McDonald’s.
Nielsen New Zealand’s Ad Intel Commercial Lead, Nick Whitehead, said: “Nielsen’s NZ Ad Intel spend data for 2023 clearly demonstrates that marketers aren’t just advertising because they feel they have to – they’re its biggest champions. They know it’s still the best, most economical way of creating lasting connections between NZ consumers and brands. Top-tier data, like that provided by Nielsen Ad Intel, is crucial if you want to get the edge on your competition in a market as crowded as New Zealand.”
关于尼尔森Ad Intel
Ad Intel 提供当今最全面的跨平台广告情报。通过直观的软件，可以审查和比较跨媒体、公司、类别或品牌的广告活动以及历史数据。
注：尼尔森按公布的费率卡价值监测主要媒体的广告总支出。虽然某些媒体所有者会提供折扣，但费率并不公开。另请注意，类别和品牌/产品分组数字由尼尔森自行决定分组。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
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媒体联系方式
丹-查普曼
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462
