利用人工智能和人工编辑的专业知识，观看提示与 Gracenote 视频描述符相辅相成，可提供事实、人才呼唤和内容比较
NEW YORK – September 4, 2024 – Gracenote, the content solutions business unit of Nielsen, has launched Gracenote Watch Prompts, a new dataset that equips global video platforms and services with interesting facts about TV programs and movies to influence consumer viewing decisions. Designed to be paired with viewer preference and consumption behavior data, the new offering enables customers to deliver more personalized viewer experiences resulting in increased audience tune-in and time spent.
尼尔森的《2023 年美国流媒体内容调查》显示，74% 的消费者在开始观看流媒体内容时，要么完全不知道自己想看什么，要么只有模糊的概念，这意味着绝大多数人都是临时决定观看的。此外，只有不到十分之三的人认为推荐能帮助他们找到有吸引力的内容。随着视频平台和服务寻求通过吸引观众来盈利，有效的内容发现和个性化推广比以往任何时候都更加重要。
Gracenote 观看提示是对基本节目元数据和视频描述符的补充，提供了有关单个电视节目和电影的附加信息，以促进观众的考虑。该解决方案结合了 Gracenote 无与伦比的机器学习能力和人工编辑专业知识，可提供以下内容：
- Critical facts: Prominent award wins and praise from renowned TV and film critics, providing evidence of content quality
- Talent spotlights: Showcases popular actors and creators to appeal to viewer preferences
- Content comparisons: Analogies based on thematically similar content presenting new frames of reference
例如，电视节目 "Succession "的信息页面可以重点介绍该节目获得的 13 项艾美奖，包括两项著名的 "杰出电视剧 "奖，让潜在观众了解该节目获得的好评并激发他们的购买欲望。或者，"芭比娃娃 "页面可以将该产品描述为 "合法金发女郎 "与 "乐高电影 "的结合，以深受喜爱的电影为基础，提供一个贴近生活的类比，从而激发观众的兴趣。
Gracenote 利用机器和人工相结合的方式为客户提供观看提示。先进的机器学习技术有助于根据公司数百万个节目标题的无与伦比的视频数据自动创建内容片段。具有语言、市场和内容专业知识的人工编辑会对输出结果进行审核，以确保准确性和质量，从而形成一个反馈回路，帮助算法随着时间的推移不断改进。
"Gracenote 首席产品官 Trent Wheeler 说："流媒体服务面临的挑战是如何不断提升用户体验，以取悦观众、延长观看时间并降低流失率。"Watch Prompts 利用 Gracenote 人工编辑的专业知识以及机器学习带来的可扩展性，提供了一个全新的数据集，将帮助我们的客户不断发展并应对这些挑战。
Gracenote 长期以来为全球最大、最具创新性的电视供应商提供用户体验。公司的黄金标准节目元数据、图像和 ID 产品为现代视频用户体验和上下文广告功能提供了动力。随着娱乐产业的不断发展，Gracenote 也在同步转型，以确保客户能有效利用节目，最大限度地提高参与度和盈利能力。
Gracenote will exhibit at IBC 2024 in Amsterdam from September 13 – 16. To learn more, click here. For more information on Watch Prompts, the newest offering in Gracenote’s Advanced Discovery product suite, click here.
关于 Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 30M titles in 360 streaming catalogs in 35 languages and 60 countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
了解更多信息，请访问 www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
