YouTube 接近电视总使用量的 10%，位居榜首。
迪斯尼保持第一，得益于迪斯尼+的强劲表现。
NEW YORK - July 23, 2024 – Netflix exhibited the largest monthly growth in the June 2024 Media Distributor Gauge report, Nielsen’s cross-platform view of total TV consumption aggregated by media company. With usage up 11.8% compared with May, Netflix added almost a full point to its share of total TV usage and moved from the sixth ranking media company in May, to fourth in June, accounting for 8.4% of TV for the month.
As covered in Nielsen’s report of The Gauge, 40.3% of time spent watching TV in June was attributable to streaming. Pure-play streamers like Netflix and YouTube saw the most benefit from a big streaming month. Time spent watching YouTube on television was up 4.2% in June to push the streamer to nearly 10% of total TV usage, securing another month with the second largest share of TV among media distributors.
本月，在媒体分销商排行榜上排名的 14 家公司中，有 8 家公司的使用率有所上升，附属流媒体平台帮助多平台分销商重新平衡了收视份额。迪斯尼占据了 6 月份电视收视时间的 10.8%，在 Disney+ 使用量增长 15%的推动下，迪斯尼在媒体分销商中保持了第一的位置。此外，Tubi 在 6 月份的电视收视率为 2.0%，使用率增长了 15%，在福克斯的同类附属公司中排名上升，是该公司表现第二好的公司，仅次于福克斯新闻频道，帮助福克斯攀升至电视收视率的 6.6%（+0.2 个百分点）。
尽管份额减少了半个百分点，但 NBCU 仍以 8.5% 的电视份额蝉联 6 月份媒体分销商第三名。奥运会无疑将成为 NBCU 在整个七八月份的焦点，因为他们对两年一度的奥运会的报道历来都会在其所有平台上吸引大量观众。
The lack of sports and drama content on broadcast networks was, however, beneficial to cable entrants A&E, AMC and Hallmark whose affiliates helped fill the gaps by riding increases in viewing across cable’s feature film and drama genres.
- A&E: 1.4% share of TV; up 11.1%, +0.2 pt.
- 霍尔马克电视份额：1.2%；增长 6.1%，+0.1 个百分点。
- AMC：电视份额 1.1%；增长 7.7%，+0.1 个百分点。
2024 年 6 月的测量区间为 05/27/24 至 06/30/24。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
新闻联系人
Lauren Pabst，尼尔森
lauren.pabst@nielsen.com
