MovieSphere by Lionsgate 成为第一个接受尼尔森测量的主要 FAST 频道，该频道实现了巨大增长
SANTA MONICA, CA – June 4, 2024 – Global content leader Lionsgate (NYSE: LGF.A, LGF.B) and Nielsen, a global leader in audience measurement, data and analytics, announced today that the two companies are bringing traditional linear TV metrics to the free ad-supported streaming television (FAST) space, an industry first.
这项开创性的交易使狮门影业的 MovieSphere 成为第一个由尼尔森测量的主要 FAST 频道，该频道是唯一一个由大型制片厂提供的优质全球电影频道，其报告的频道收视率与传统电视广告买家使用的测量方法相同。该频道已在包括三星、Roku 和 Pluto TV 在内的 18 个流媒体平台上播出，年底前还将在近 20 个平台上播出。MovieSphere 将获得详细的观众人口统计数据，从而更好地了解观众，做出明智的内容决策。
"狮门影业全球电视发行总裁吉姆-帕克（Jim Packer）表示："通过将成熟的线性电视指标引入FAST领域，尼尔森为我们提供了一个有价值的创新工具，帮助我们制定业绩基准、评估效果并对观众做出快速反应。"这可能是一个非常重要的发展，我们的团队可以利用观众覆盖率、持续时间、频率、集中度和其他观众指标来帮助我们塑造品牌化的综合娱乐频道，从而更好地为我们的合作伙伴创造价值。
“With more channels and choices than ever before, Nielsen is highly focused on innovating to ensure our measurement helps clients understand what and where people are watching. The FAST market is growing rapidly, demanding more solutions to understand how people are engaging with FAST channels,” said Amilcar Perez, Chief Revenue Officer, Nielsen. “We’re pleased to collaborate with Lionsgate, a leader in the FAST market, to bring more clarity and efficiency to FAST players.”
狮门影业的 MovieSphere 经历了令人难以置信的增长，今年第一季度的收视率同比增长了 87%。根据尼尔森（Nielsen）提供的数据，MovieSphere 在使用该工具进行测量的第一个月中，每位观众平均观看时长约为 123 分钟，与主要的基本有线电视网络不相上下。
MovieSphere by Lionsgate 将狮门影业备受赞誉的电影资料库中影迷最喜爱的电影汇集到一个免费流媒体频道，提供从大片到独立电影的所有内容。
关于狮门影业
狮门影业公司（纽约证券交易所股票代码：LGF.A, LGF.B）拥有世界一流的电影和电视制片厂以及 STARZ 高级全球订阅平台，为全球消费者带来独特而丰富的娱乐产品组合。公司的电影、电视、订阅和定位娱乐业务以 20,000 多个片目的片库和一系列宝贵的标志性电影和电视特许经营权为后盾。作为一家以创业文化和创新承诺为驱动力的数字时代公司，狮门影业是全球观众心中大胆、原创、亲切的娱乐品牌的代名词。
关于狮门影业
Lionsgate Studios (NASDAQ: LION) is one of the world’s leading standalone, pure play, publicly-traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by Lionsgate’s bold and entrepreneurial culture.
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
媒体联系方式
Laurel Pecchia
Lionsgate
lpecchia@lionsgate.com
310-255-5114
