十部作品收视时长超过 10 亿分钟，创尼尔森流媒体十大报告收视时长之最
比佛利山警探：阿克塞尔-F》位居榜首，《西装》、《龙之家》、《法官大人》和《熊》紧随其后
August 1, 2024 – The week of July 1 – July 7 recorded over 313 billion viewing minutes across streaming platforms*, representing the highest level of streaming consumption ever for a single measurement week in Nielsen’s Streaming Top 10. Furthermore, Sunday, July 7 notched the fourth-highest daily level of streaming viewership ever recorded by Nielsen. It is outdone only by three other weekend dates with holiday ties: January 13, 2024—the most-streamed day on record—which included the NFL Wild Card playoff game on Peacock, and this year’s cold, post-Super Bowl weekend, February 17 and 18.
The July holiday week also left its mark on Nielsen’s Streaming Top 10 charts: For the first time ever, all 10 titles on the overall list exceeded 1 billion viewing minutes. This crushes the previous record of seven billion-minute titles in a single week, which had only happened twice before. Moreover, in nearly five years of weekly Top 10 reports, only 25% of charting titles have ever crossed the billion minute threshold, further emphasizing the extraordinary nature of the week.
It’s not uncommon for holiday weeks to coincide with notable upticks in TV watch time, and over the past few years, summer holidays have aligned with explosive jumps in streaming viewership. The Fourth of July holiday week in particular is a big driver of this phenomenon and in the past two years has included a 3.8 billion minute performance by Suits in 2023, and 4.8 billion minutes for 怪事 2022 年。
This banner week, which highlighted high streaming volume despite lower single title peaks, was led by the Netflix summer flick Beverly Hills Cop: Axel F. The Eddie Murphy movie drew 2.05 billion viewing minutes and inspired a walk down memory lane for many, as half of its viewers were over 50.
Looking back at the same week in 2023 (July 3 – July 9, 2023), four of this week’s billion-minute titles are back on the overall list one year later.
•Suits, reenergized by new episodes flowing to Netflix from Peacock, solidified the #2 spot with 1.5 billion viewing minutes.
•Hulu’s The Bear added a new season during the previous measurement week and drummed up 1.2 billion viewing minutes across all 28 episodes in this interval, notching #5 overall.
•The kid-favorite 蓝天 on Disney+ captured its 14th consecutive billion-minute week, landing at #8 overall with 1.09 billion minutes.
•实习医生格蕾 on Hulu and Netflix was the 10th billion-minute title this week with a total of 1.02 billion viewing minutes.
其余五部影片的总播放时长均为 10 亿分钟：Max 的《House Of The Dragon》以 13 亿分钟排名第 3（比前一周增加 24%）。在 Netflix 和 Paramount+ 平台上，布莱恩-克兰斯顿（Bryan Cranston）主演的《Your Honor》以 12.3 亿分钟的成绩排名第四，《Dexter》（最近才加入 Netflix）以 12 亿分钟的成绩排名第六。Prime Video 的原创剧集《男孩们》（The Boys）连续第四周播放时长超过 10 亿分钟（11.3 亿分钟），排名第七。由扎克-埃夫隆（Zac Efron）和妮可-基德曼（Nicole Kidman）主演的 Netflix 爱情喜剧《家事》（Family Affair）本周以 10.5 亿分钟的总播放时长排名第 9。
本周值得一提的还有 Netflix 原创节目《Supacell》，该节目播出了 806 分钟（+46%），几乎在其他所有时段都能进入总榜前十。该节目对成年观众具有广泛的吸引力，75% 的观众来自多元文化。
*根据尼尔森流媒体平台收视率。
新闻联系人
劳伦-帕布斯特
lauren.pabst@nielsen.com
